Two models to replace one? That's what Aston Martin has planned for the Rapide.
Aston Martin has an interesting plan when it comes time to replace the somewhat old Rapide. Car and Driver spoke with Aston Martin CEO Andy Palmer who said they have two new models that will take the place of the Rapide; a new crossover and a sport sedan wearing the Lagonda nameplate.
“However, we have a [further] business plan, and within that there’s three legs to the strategy. First is replacing the entire sports-car range; second is the DBX, and that appeals to a different set of audiences; and the third is the sports sedan, which will carry that beautiful badge,” (Lagonda label pin on his coat) said Palmer.
First off is a production version of the DBX concept shown at the Geneva Motor Show. Whereas the concept looked like a V8/V12 Vantage with an increase in ride height and electric powertrain, the production model will go with a five-door style and come powered with either a gas and plug-in hybrid powertrain.
As for the new sport sedan wearing the Lagonda name, this isn't the current sedan known as the Lagonda Taraf that will be sold in Middle East and a few other markets. Instead it will be an all new model.
Source: Car and Driver
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