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Bentley CEO Wants More Bentayga Variants

By William Maley

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  • There's a key reason why Bentley's CEO wants more Bentayga variants

It is no secret that Bentley CEO Wolfgang Durheimer has his eye on adding a few more Bentayga variants. As we reported back in December, Bentley is considering a coupe-styled variant, long-wheelbase model, and even a high-performance version. If approved, these models could arrive in 2019 - the time when Bentley is planning to do a facelift for Bentayga.

But why is Durheimer so interested in adding more variants? Speaking with Autocar, he explained the reason was to stay one step ahead of competitors.

“Derivatives are important to us because you have to be the newest kid in town for customers,” said Durheimer.

“We will see a large number of competitors [in this segment] in the future. They are all working on their luxury SUVs. The customers that are buying in this market are keen to have the latest design out there.”

The competitors include Rolls-Royce's upcoming Cullinan, Lamborghini Urus, and Audi Q8.

It should be noted that a decision on adding more variants to the Bentayga lineup has still not been made.

Source: Autocar

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    Grand Master

    G. David Felt

    Members

    YAWN, Hate the style over all the car just does nothing for me. Over priced, over hyped Jelly Bean. If they are gonna bring out more variants of the same style. hope they find the 1% crowd willing to hand over money as I just cannot see myself ever wanting one. I would take a Corvette over this product line.

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    • Mentor

    smk4565

    Members

    It does look too much like a Q7, they need a more squared off rear end to make it look like a Range Rover if they want a variant of it.  I would think a hybrid or electric powertrain should come into play.  I wonder if they could do a convertible version.  They probably need a long wheel base because Maybach is coming and so is Rolls Royce.

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