Cadillac's Vice President Talks About Electrics, Elmiraj

William Maley

Staff Writer - CheersandGears.com

November 2, 2013

TheDetroitBureau.com had the chance to talk with the Vice President of Global Cadillac, Bob Ferguson. During their conversation, Ferguson said there is the possibility of offering a larger and more luxurious electric vehicle.

“We’re bullish on this technology," said Ferguson. He went onto say "This will lead to a progression of (battery-based) cars for Cadillac."

General Motors is hoping that Cadillac's first electric vehicle, the ELR, becomes a success, especially in the Northeast and West Coast. This would make the case for this new model a bit easier. The report says this new model would likely use the powertrain from the next-generation Volt.

Ferguson also talked about the Elmiraj concept. He said the vehicle is garnering more and more support at GM, but the management isn't quite sold yet. Cadillac is trying to work up a business case that will be presented to them.

Source: TheDetroitBureau.com

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.