What Does Cadillac Have In Mind After Their Product Offensive?

Cadillac has some ambitious product plans. Starting with the debut of the XT4 at the New York Auto Show, Cadillac will be launching a new vehicle every six months by 2022. This includes a large crossover, a replacement for the ATS/CTS, and a new Escalade. Once the brand finishes this offensive, the brand "can, candidly, generate some growth, generate some revenue, put volume through our dealer organization so they can also invest in the elevation of the brand, all those logical things," said Cadillac President Johan de Nysschen.

One of those possible elevation plans is a "halo vehicle." According to Automotive News, the model might not necessarily be a car. Also in the cards is Cadillac releasing a number of electrified vehicles as part of GM's plan of introducing 20 new all-electric or fuel-cell models by 2023. de Nysschen said the brand is expected to receive a "disproportionate share" of those models.

"Since these new technologies are pricey, it really begins to make a lot of common sense, not in all cases, to roll out some of them in Cadillac first. We therefore see it as a great opportunity for Cadillac to take the lead from GM with rolling out these things. Not only for the company and economically commercializing these new technologies, but also for the brand elevation it will give to Cadillac."

Source: Automotive News (Subscription Required)