Chevrolet Readies A New Strategy To Stop Ford and Dodge From Eating Camaro's "Lunch"

I so totally agree with this story and the thoughts of Kelley Blue Book's executive publisher. I think Camaro does need to be in the bottom entry level segment, but I still do not think they have gone far enough in fixing the image issues and value.

12 minutes ago, dfelt said:

I so totally agree with this story and the thoughts of Kelley Blue Book's executive publisher. I think Camaro does need to be in the bottom entry level segment, but I still do not think they have gone far enough in fixing the image issues and value.

I am a Mustang fan but I am not a hardcore fan, I actually was considering Camaro somewhat because of its performance but was not a fan of exterior.  However, after I sat in one it sealed it for me - it was night and day compared to the Mustang, not even close.  I am not sure the pricing is the biggest issue.

Edited September 11, 20186 yr by ykX

The new Camaro looks so fckn ugly that nothing will help the refreshed one sell. They done screwed the refresh up. 

Maybe they do a quick MCE and give it a new front end for '20.  The big problem they can't change w/ this generation, though, is the chop top and micro windows. 

10 minutes ago, Cubical-aka-Moltar said:

Maybe they do a quick MCE and give it a new front end for '20.  The big problem they can't change w/ this generation, though, is the chop top and micro windows. 

Also the trunk opening that can barely fit a bag of marshmallows through it. 

The Mustang trunk opening isn't massive by any means but my god they've made the Camaro hardly livable for anybody who wants to daily it.

I haven't sat in or looked too closely at the 6th gen interior, have they improved over the Fisher Price plastics of the 5th gen? 

Edited September 11, 20186 yr by Cubical-aka-Moltar

I think the interior was a major improvement over the 5th gen. At least looks-wise. It was too long ago to really remember what anything felt or sounded like. 

Of the 3, I'd go with the Challenger--bigger, bigger interior, bigger trunk and a sunroof available (the Mustang hasn't had a sunroof option in decades).   

1 hour ago, ccap41 said:

Also the trunk opening that can barely fit a bag of marshmallows through it. 

The Mustang trunk opening isn't massive by any means but my god they've made the Camaro hardly livable for anybody who wants to daily it.

WOW, Been awhile since I looked at them, then again, I love my SUVs. Yet thank you for posting the pics, that is a pathetic trunk.

So ya made me go look and WTF, Mustang has just as crappy a trunk. Looks like GM and Ford joined forces in the crappy trunk area.

Clearly Challenger wins here for a trunk opening but also seems to have the same failed trunk design. Why is it so hard to have a proper opening. No wonder people love the CUV / SUV for hauling stuff. 

These trunks make it very hard to have as a daily driver, I give the win to Challenger for space access.

2 hours ago, ykX said:

I am a Mustang fan but I am not a hardcore fan, I actually was considering Camaro somewhat because of its performance but was not a fan of exterior.  However, after I sat in one it sealed it for me - it was night and day compared to the Mustang, not even close.  I am not sure the pricing is the biggest issue.

Cool to hear, what all did you like about the interior of the Camaro over the Ford?

So the interior is that much better than the Ford?

1 hour ago, Cubical-aka-Moltar said:

Maybe they do a quick MCE and give it a new front end for '20.  The big problem they can't change w/ this generation, though, is the chop top and micro windows. 

I agree, like the Honda Mess, I think GM needs to roll out a MCE on the Camaro to fix the exterior style issues. Trunk issue, Window issues, etc.  will have to be fixed in an all new model.

On the subject of tiny pony car trunks, my favorite Mustang of the ones I've had was a hatchback.  A bit shallow, but w/ the backseat folded down, quite a bit of space. 

43 minutes ago, dfelt said:

 

Cool to hear, what all did you like about the interior of the Camaro over the Ford?

So the interior is that much better than the Ford?

 

I maybe was not clear, I dislike the exterior of the Camaro but I really hated the interior, not even close to Mustang's interior.  Visibility is horrendous, claustrophobic feeling, just didn't feel right from the first moment.   Didn't like how interior looks as well.  

1 hour ago, dfelt said:

, Mustang has just as crappy a trunk.

Are you drinking that Chevy Kool-Aid or something? The Mustang's isn't good but it definitely isn't as small of an opening as the Camaro's.

Yes, the Challenger clearly has the advantage in any competition that involves more space to the user. 

Current Camaro has a convertible like cargo capacity.. like less than 10 cubic feet IIRC.  It is really bad.  The Mustang is pretty much what I would expect, probably 12-14 cubic feet.

33 minutes ago, frogger said:

Current Camaro has a convertible like cargo capacity.. like less than 10 cubic feet IIRC.  It is really bad.  The Mustang is pretty much what I would expect, probably 12-14 cubic feet.

 

 

Yup, pretty spot on. 

1 hour ago, ccap41 said:

 

Challenger has 16.2 cubic feet.  Score one for the fat guy. 

Sounds like the Camaro needs a brand new model rather than just an MCE, just on looks and trunk space alone.  As for the 4cyl, that is the reality that we live in if they want higher Camaro sales. 

Back in the F-body days, the majority of Camaro and Firebird sales were V6 models, not the faster and hairier V8 models.  The Mustang had the exact same sales mix.  Apparently, not much as changed in 50 years.

"What's happening in the sport car segment, there's a lot more volume in the low-to-mid part of the market. We do a phenomenal job with our loaded SS's, and it's great business for us, but the reality is there's an awful lot of people who just want a great looking sports car somewhere in that $30,000 range, and that's what we're going to deliver," said Steve Majoros

Yeah, no sh!t sherlock.  The Camaro used to be about being an affordable sports car, then they wanted it to be about putting 500-600 hp V8s in there and charging $70,000 for it, but that is what the Corvette is for.  The Camaro's focus should have always been $25-50k price range, they lost focus.  

Nothing they do will help Camaro sales unless they totally redesign the car to give it more interior room and windows you can see out of.  The Camaro has a disproportionate number of male buyers )or potential buyers), mostly older male buyers, which means you have a lot of larger people trying to fit in this car.  Every year at the auto show I see guys in their 50s and 60s saying the Cadillac CTS is too small, not enough head room, too hard to get in and out of, etc.  Compare that to a Camaro.  If people can't fit in it or can't see out of it, doesn't matter what the price is.

1 hour ago, riviera74 said:

Back in the F-body days, the majority of Camaro and Firebird sales were V6 models, not the faster and hairier V8 models.  The Mustang had the exact same sales mix.  Apparently, not much as changed in 50 years.

Hmmm; what's the 'F-Body days'?
'67 :: 17K 6's  /  65K 8's
'73 :: 14K 6's  /  32K 8's
'83 :: 32K 4's  /  11K 6's  /  32K 8's
'91 :: Firebird, Formula, T/A & GTA. F-bird had the 6 standard, but had 2 optional V8s. I don't have the engine breakdown handy. 24K Firebirds, 6,343 T/As.
'99 :: 18K Firebird 6's  /  1,602 Formula 8's  /  16K T/A 8's

Firebird V8s was always a strong seller, and by the above, was usually the majority of sales.

9 hours ago, balthazar said:

Hmmm; what's the 'F-Body days'?
'67 :: 17K 6's  /  65K 8's
'73 :: 14K 6's  /  32K 8's
'83 :: 32K 4's  /  11K 6's  /  32K 8's
'91 :: Firebird, Formula, T/A & GTA. F-bird had the 6 standard, but had 2 optional V8s. I don't have the engine breakdown handy. 24K Firebirds, 6,343 T/As.
'99 :: 18K Firebird 6's  /  1,602 Formula 8's  /  16K T/A 8's

Firebird V8s was always a strong seller, and by the above, was usually the majority of sales.

OK. Does that apply to the Camaro?  I agree that this does NOT apply to the Firebird.

I suspect it might be even more lop-sided at Chevy- found these numbers~
Camaro :
'67 :: 58K 6's  /  162K 8's
'73 :: 3K 6's  /  93K 8's
'77 :: 31K 6's  /  187K 8's
'83 :: 63K 4's  /  28K 6's  /  63K 8's
'91 :: 31K 6's  /  69K 8's

Edited September 12, 20186 yr by balthazar

In the 70s-90s V8’s were rather common though.  The V8 of then also made in the 250-305 hp range for a lot of those years.  Those are V6 numbers now, or even turbo 4 numbers now.

V8’s today are not that common, mostly only in high dollar luxury sedans or sports cars and full size trucks which is changing quickly.  Back in the 80s every Cadillac (minus the Cimarron) had a V8, now most Cadillacs are V6 and they sell more 4’s than 8’s.  

Times changed and the Camaro is stuck in the past trying to be a V8 car but a V8 car of today is super expensive which is not what the Camaro should be.

V8s were common in the '70s, but 6s were quite common too. In '70, the Biscayne, Bel Air, Impala, Chevelle, Nova & Camaro all came standard with a 6. Actually, the Nova came with a base 4. ElCamino, 1/2-ton, 3/4-ton & 1-ton trucks and vans were also all standard 6s. Only the Monte, Caprice & Corvette came with a standard 8.

How is the Camaro 'stuck trying to be a V8 car' when it comes standard with a 4 and also offers a 6?
 

Quote

The V8 of then also made in the 250-305 hp range for a lot of those years.

Camaro V8s ran up to 450 HP in '69. But power levels in the '70s were not overly impressive worldwide- the top-shelf MB 6.9L only made 250 HP in the '70s.

Edited September 12, 20186 yr by balthazar

The HP numbers switched from SAE gross to SAE net in 1972.  That explains the drop in HP numbers.

I know- I like to gloss over that. ;)
Buick's '71 GS455 was rated @ 315 HP, it was rated at 270 in '72-73.

The Camaro has been one ugly car since it came back in 2010, and somehow, it's gotten uglier. It's useless for carrying anything in the trunk, and the interior is bad. I had hoped to consider the Camaro when I was car shopping this time, but I need a trunk. Not a huge one, but something reasonable, and of the Challenger, Mustang, and Camaro, the Challenger is the only one of the three that I can live with. That it's easily the best looking of them on top of that, made it an easy choice. It's my second one. I really liked my 2010 R/T, and the new R/T Scatpack is so much fun.

useless backseat

can't see out of it / no windows / loooowwwwww roof

can't see over the gauge hood

no trunk

transformers styling has run its course

it's not a usable daily transportation device.  not enough people who buy cars like this as a spare toy car.

only people who can afford em are getting my age and older and they don't wanna bend so far down to get into cars anymore either.

Camaro XUV  

Edited September 13, 20186 yr by regfootball

I guess I may be one of the few that isn't bothered by the poor visibility of the 6th gen.  I tend to drive using my mirrors rather than the windows anyway.  But what gets me is the naming convention.  From the article:

"Chevrolet has cut prices on the Camaro 1LS, 1LT, and 2LT as part of the 2019 refresh. They have also introduced a 1LE version for the 2.0L turbo-four to better compete with the Mustang EcoBoost. The 1LE brings a chassis package from the 1LE V6, 20-inch wheels, and a six-speed manual for only $30,995 (includes shipping)."

What's with all the trim level letters?  I'm shopping right now and when it comes to Mustang, it's pretty clear.  You have the ecoboost and the GT.  Trim is either "premium" or not.  I think this must hurt sales too.  Use names, not letters.

On 9/12/2018 at 8:12 PM, Guest 56Toledo said:

The Camaro has been one ugly car since it came back in 2010, and somehow, it's gotten uglier. It's useless for carrying anything in the trunk, and the interior is bad. I had hoped to consider the Camaro when I was car shopping this time, but I need a trunk. Not a huge one, but something reasonable, and of the Challenger, Mustang, and Camaro, the Challenger is the only one of the three that I can live with. That it's easily the best looking of them on top of that, made it an easy choice. It's my second one. I really liked my 2010 R/T, and the new R/T Scatpack is so much fun.

The voice of reason.

On 9/23/2018 at 11:45 AM, Cmicasa the Great said:

Never understood this BS about backseat or gunslit windows.. Its silly.. when comparing it to the Mustang... which has an unusable backseat and the window visibility is not much better. Best thing for people complaining about such things is to buy an SUV. Cause in truth.. with exception to the backseat thing.. the Challenger isn't much better in terms of visibility. Car enthusiasts have become BORING.

The Camaro is competing also with the Vette to a degree. Ford has no competitor to the Mustang.. and Dodge definitely doesn't. U wanna see sales jump?? Chevy should thumb its nose at the enthusiasts... and make a Camaro Sedan

At least it isn't showing desperation by making a Camaro ish SUV like Ford has suggested with the Mustang.

Hey I like GM and my hatred of Ford is pathological enough to get me committed to a mental institution under close supervision. But even I would easily pick a Mustang over a Camaro.

Biggest advantage of the Camaro is no one else would want to borrow it or ride in it....the pure definition of "personal car."

I'd go with the challenger just because I like the bigger car feel. Not the V6 though... 

17 hours ago, A Horse With No Name said:

At least it isn't showing desperation by making a Camaro ish SUV like Ford has suggested with the Mustang.

At least they picked a different name..... it's just the interior and grille that are Camaro inspired

On 9/23/2018 at 11:45 AM, Cmicasa the Great said:

Never understood this BS about backseat or gunslit windows.. Its silly.. when comparing it to the Mustang... which has an unusable backseat and the window visibility is not much better. Best thing for people complaining about such things is to buy an SUV. Cause in truth.. with exception to the backseat thing.. the Challenger isn't much better in terms of visibility. Car enthusiasts have become BORING.

The Camaro is competing also with the Vette to a degree. Ford has no competitor to the Mustang.. and Dodge definitely doesn't. U wanna see sales jump?? Chevy should thumb its nose at the enthusiasts... and make a Camaro Sedan

The Mustang is much easier to get into and out of..... even in my old age I can feel the difference between a Camaro and Mustang.  Once I get into a Camaro, I am comfortable... but getting in and out is a chore compared to Mustang. 

The Camaro is a personal car.. a PONY car.. defined as " an affordable, compact, highly styled car with a sporty or performance-oriented image."

Which I think Chevy hit the nail on the head.. altho even I will admit.. in terms of looks after the 2019 change.. the Mustang is the best looking, while the Chally is the most sinister, the Camaro remains the best performer.

Ask me for 2018 and Camaro would have been my #1 in both subjective categories.. as I am completely bewildered as to why the hell they changed the look only 3 model years in. 

Personally, I think Camaro needs a new style. This one has run its course. If they wanted to improve it, change the entry / exit. Change the bunker look and open up the greenhouse and add a 4 door sedan along with CUV inspired auto's.

GM made a Honda mistake like the ugly Civic mess that dies after one model year. Admit the changes were wrong and move forward.

Or abandon a declining market segment entirely.

Hell no.. Why abandon a market that still brings in mad profit and in reality.. using the numbers of the Mustang and Chally only.. has only seen a 1% decline in sales with almost no real new investment dollars. With the Camaro, I bet GM is seeing as a platform car.. ATS/CTS/Camaro. Certainly better sales are desired.. but the Alpha platform is getting utilized profitably. Yeah.. I bet the Chally is extremely profitable along with the 300 and Charger.. but Jesus.. outside of Jeep.. where else is FCA getting profit from in the U.S?

19 minutes ago, Cmicasa the Great said:

Hell no.. Why abandon a market that still brings in mad profit and in reality.. using the numbers of the Mustang and Chally only.. has only seen a 1% decline in sales with almost no real new investment dollars. With the Camaro, I bet GM is seeing as a platform car.. ATS/CTS/Camaro. Certainly better sales are desired.. but the Alpha platform is getting utilized profitably. Yeah.. I bet the Chally is extremely profitable along with the 300 and Charger.. but Jesus.. outside of Jeep.. where else is FCA getting profit from in the U.S?

Pacifica sales maybe?

...Ram. 

30 minutes ago, ccap41 said:

...Ram. 

...and Durango. The products they ahve are actually pretty decent for what they are. The new Ram is really growing on me. I did not expect to like it as much as I do.

2 hours ago, A Horse With No Name said:

Or abandon a declining market segment entirely.

This is where GM if they have some thinking heads will learn from the mistakes of Pontiac. Keep the Pony car, but build a family of performance from it with the 2 door pony car, 4 door performance sedan and performance 4 door CUV. Streamline the product line onto a single platform that allows to maximize profits, brand, auto name, etc. to drive sales.

49 minutes ago, A Horse With No Name said:

...and Durango. The products they ahve are actually pretty decent for what they are. The new Ram is really growing on me. I did not expect to like it as much as I do.

Yep, the Durango as well. 

I'm not much of an FCA fan but what they do have, sells pretty well and they're pretty good vehicles. 

11 minutes ago, dfelt said:

4 door performance sedan

It's called the ATS or CTS already.

They don't sell well. 

4 minutes ago, ccap41 said:

It's called the ATS or CTS already.

They don't sell well. 

or the SS from the previous generation. Prior Camaro and the SS were both on Zeta.

1 minute ago, Drew Dowdell said:

or the SS from the previous generation. Prior Camaro and the SS were both on Zeta.

Yeah but wasn't that mostly direct orders? It's hard to hold sales against something like that when most can't or won't see one just sitting on a lot.

The problem with the stereotypical "enthusiast car" is they're expensive. We want a V8 and we want RWD. Those combinations already narrow their customer base down to about 3/4 of the United States before anything else. 

Just now, ccap41 said:

Yeah but wasn't that mostly direct orders? It's hard to hold sales against something like that when most can't or won't see one just sitting on a lot.

The problem with the stereotypical "enthusiast car" is they're expensive. We want a V8 and we want RWD. Those combinations already narrow their customer base down to about 3/4 of the United States before anything else. 

I'm sure you could do direct orders, but no, they weren't only direct order.   They were limited in the total number sold. Chevy only planned to sell X of them every year.

25 minutes ago, ccap41 said:

It's called the ATS or CTS already.

They don't sell well. 

That is Cadillac, I am talking a Chevrolet family series that helps to reduce cost by spreading the DNA over a wider range of products.

Chevrolet Camaro - 2 door

Chevrolet SS - 4 door

Chevrolet Blazer - 4 door CUV

etc. etc. etc.

I still believe if they truly focused on quality auto's that delivered on the performance creed and pushed down that you could have a family of auto's on a single platform that would deliver what people are wanting from fuel efficient commuter auto to performance, CUV etc.

25 minutes ago, ccap41 said:

It's called the ATS or CTS already.

They don't sell well. 

again.. not true. The ATS and CTS are not exactly US only vehicles... and do decently in China. This would be like saying Buick isn't a strong brand because they are only selling about 300K in the US.. when one looks at the real numbers.. they see an additional 1 Million Globally. I'm not saying the ATS and CTS are 3Series and 5 Series selling equivalents.. but I wouldn't doubt that along with the Camaro.. at least in the Global sense they are doing pretty decently. AGAIN!!! GM is not a singular company. Judging its sales on certain other targeted vehicles is not necessarily telling. 

26 minutes ago, Drew Dowdell said:

or the SS from the previous generation. Prior Camaro and the SS were both on Zeta.

And G8 prior to closure of Pontiac . 

What I'm often perplexed by the most is HOW THE HELL is the Challenger ever really being called a competitor to the Mustang and Camaro in the first place? By that rationale I should call my Yukon a competitor to the Rav4.

Dodge 198″ L x 76″ W x 56-58″ H

Chevy  188-190 L x 75″ W x 53″ H

Ford  188″ L x 75″ W x 54-55″ H

Yet the first page of this thread is littered with Trunk pics. Well YEAH.. the Challenger has a bigger trunk. Its a FULL SIZE car almost the same length as an XTS