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Production Version of Chevrolet Bolt Will Keep the Name

By William Maley

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  • The Chevrolet Bolt Will Be Keeping Its Name

We know that Chevrolet will be sending the Bolt concept car into production late next year, but there a number of items still up in the air such as what will the production model will be called. Surely Chevrolet won't keep the Bolt name as it introduces confusion with the Volt, right?

Tim Mahoney, Chevrolet's marketing chief tells USA Today that Bolt is sticking around.

"The decision is made. The name won't be changed,"said Mahoney

Mahoney explained that while the two names do sound similar, it provides Chevrolet "an advantage." That advantage is the Bolt name "association with Chevrolet is nearly immediate,"since the Volt is a well known Chevrolet.

Mahoney went onto say that Chevrolet did two studies trying out the Bolt name on potential buyers. The results were the same; buyers liked the name.

Source: USA Today

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    Grand Master

    G. David Felt

    Members

    Yes, Good Move GM! :D

     

    My wife loves the look of this and asked me if we could add an American EV to the family of auto's when it comes out. She loves things quiet and wants something to just get to work and run errands and home. Small, Cute and efficient.

     

    So I figure 2017 a BOLT will enter the family auto group.

     

    Excited. :P

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    • Community Regular

    regfootball

    Members

    great decision by Chevrolet.  Maybe Bolt from the movie could be an ad spokesman.

     

    If the range promised is delivered, this may be a bellweather for EV's in general.

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    • Agree 1
    Newbie

    ocnblu

    Members

    How is it that I LOATHE an electric car (especially a damned Tesla) but I am excited about a Chevy Bolt?

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    • Grand Master

    G. David Felt

    Members

    How is it that I LOATHE an electric car (especially a damned Tesla) but I am excited about a Chevy Bolt?

    You Love all things solid, Strong and Stiff! ;) AKA Bolt :P

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    • Agree 1
    Collaborator

    daves87rs

    Members

    So with the Volt and Bolt will we see a subcompact Jolt?

     

     

    LOL

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    • Newbie

    57caddy

    Members

    So with the Volt and Bolt will we see a subcompact Jolt?

     

    Funny. 

    I agree that is is a good marketing branding concept.

    You called it first, if they come out with the Jolt.

    I would vote for Colt, but oh wait, already taken.

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    • Grand Master

    G. David Felt

    Members

    I like the Colt for Dodge that would go well with the Dart and Colt EV.

     

    I wonder if Jolt Cola would sue over the name Jolt for a Subcompact EV?

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