FCA's restated sales numbers reveal the 200 sold worse than we first thought
As Fiat Chrysler Automobiles continues its cooperation with the federal investigation into its falsified sales, they have begun to issue restate monthly sales results. They reveal that the Chrysler 200, a midsize sedan the company was hoping to be a success was even less popular than we first though.
Automotive News reports that in a three-month period from July to September 2015, FCA reported that it sold 21 percent more 200s (8,577) than the new numbers. To put this in perspective, the second-largest discrepancy in sales was the Dodge Charger with 2,258 over-reported sales.
"There was a lot of pressure on the 200 to offset the loss of sales from discontinuing the Dodge Avenger," said Dave Sullivan, an analyst with AutoPacific.
"FCA was under pressure to deliver a midsize car that could compete with the Accord and Camry after they emerged from bankruptcy. They were vilified for not offering competitive cars after we saw gas spike to $4. The 200 was meant to show how FCA was committed to offering passenger cars that could compete."
There was also a $1 billion investment FCA made into the Sterling Heights Assembly Plant to build the 200. There was a lot of pressure for this sedan to succeed and could explain some of the reason as to the inflated sale numbers.
Source: Automotive News (Subscription Required)
Pic Credit: William Maley for Cheers & Gears
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