Some Dodge Dealers Are Taking Deposits On Demon, Even Though They Might Not Get One

The Dodge Challenger SRT Demon is generating a lot of excitement and some Dodge dealers are beginning to take deposits for it. One issue though, dealers don't have information on pricing or instructions on how to order one which could mean that you might not end up with one.

"Technically, no one should be taking any deposits. They can't physically take an order, and they shouldn't be taking any deposits," said Tim Kuniskis, head of passenger car brands at Fiat Chrysler Automobiles to Roadshow.

The reason why? Kuniskis says  "we haven't given the dealers the allocation methodology, the allocation numbers or opened up the order banks yet."

There is also precedent for Kuniskis' warning. When Dodge was readying to launch the Challenger Hellcar, many dealers took deposits on the model without knowing how many they would receive. The end result was some people not getting a Hellcat.

"They're much more careful because of what we went through on Hellcat. Because we had dealers take deposits on Hellcats, they would take 10, 15, 20 deposits, and then they would only ultimately get allocated 5 cars. And then they would have upset customers. So they're being much more -- or at least it appears -- that they're being much more careful this time."

 Dodge plans on pricing and ordering information out to dealers by next month.

Source: Roadshow