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Ferrari's New CEO Reveals Plans Through 2022

By William Maley

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  • 15 new models including a new SUV are in the pipeline

Ferrari held their annual Capital Markets Day where the company provided details about their plans through 2022.

CEO Louis Camilleri revealed a roadmap that is similar to what former CEO Sergio Marchionne presented previously. 15 new models are expected to launch by 2022 and that will include a new SUV called Purosangue. However, Camilleri has pushed back the launch from 2020 to 2022 to "get it perfect." There will also be a new mid-engine model that may serve as Ferrari's performance flagship as it is said to be quicker than the La Ferrari.

Ferrari is also expanding its hybrid offerings, planning to offer 60 percent of its total production with a hybrid engine by 2022. This will include a new V6 with turbocharging.

Camilleri has also pulled back on Marchionne's earnings target of 2 billion euros to a range of 1.8 to 2 billion by 2022.

"This is an ambitious plan, but a doable one based on a concrete, detailed framework," said Camilleri.

Source: Bloomberg

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    Grand Master

    G. David Felt

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    Interesting to see what changes on the SUV. The cars I could care less about, though I am happy to see them go the Hybrid route.

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    • Mentor

    smk4565

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    Of course they are making an SUV.  They could probably make 2 of them.  

    The V6 is going to be the Alfa Romeo with a hybrid electric motor I assume, that has been rumored for a while with 600 hp.  

    Mercedes is throwing down the gauntlet with their hyper car so will be interesting to see how Ferrari responds.

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