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Will Lexus Produce Vehicles In The US?

By William Maley

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With the increasing strength of Yen, Japanese automakers are finding it harder to make a profit on vehicles built in Japan. The situation is becoming so bad, that Toyota is thinking about making a drastic change; move Lexus production.

Fortune reports that Toyota CEO, Akio Toyoda wants more compact Toyota models, the least profitable models in its lineup to be produced outside of Japan. Toyoda acknowledges that Lexus models may follow.

But where would they head to? Most likely to the US where most of Lexus models are sold.

However, there is a problem. Lexus’ U.S. chief Mark Templin said Toyota's "pride," which stems from manufacturing its most prestigious models in its home country, would be difficult to overcome. Templin also said the decision is tough and would be decided by execs in Japan.

Source: Fortune

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    Enthusiast

    67impss

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    "Templin also said the decision is tough and would be decided by execs in Japan."

    Then I believe not especially with the pride. Working in their plants and talking with their engineers they look down on LAZY AMERICANS. All the while I'm sorting BAD JDM parts by the boat load. :nono:

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    Robert Hall

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    I'm surprised the ES and RX haven't been built in the US, since the Toyota models these appliances share platforms with are built here...

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    • Newbie

    Hudson

    Members

    I'm surprised the ES and RX haven't been built in the US, since the Toyota models these appliances share platforms with are built here...

    The RX has been built in Canada for a number of years now.

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