Maserati
17 articles in this category
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There are a number of issues that Fiat Chrysler Automobiles' CEO Mike Manley has to solve. One of those is trying to improve the fortunes of Maserati. Former FCA CEO Sergio Marchionne had set an ambitious goal of selling 75,000 vehicles in 2018. But the brand has only sold just 26,400 models through the first nine months of the year, The brand reduced their target to 50,000 models in June, but trying to reach that seems quite difficult. Max Warburton, an analyst with Bernstein wrote in a no
FCA CEO lays the blame on the brand being treated "almost as if it were a mass market brand."
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Maserati has announced that with a €5 Billion investment from FCA, the brand will adopt hybrid and battery electric vehicles across its entire lineup. The all-electric models will combine Maserati's driving dynamics with next generation battery technology, offering extended range and ultra-fast charging capabilities. The first car to see this change will be the next generation Ghibli starting production in 2020. It will be a hybrid vehicle and built in Turin. The first totally new vehicle
...and remaining staunchly Italian...
- Editor-in-Chief
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Maserati has only launched their first SUV, the Levante, last year. But plans are already being drawn up for a second model. During a call with analysts, FCA CEO Sergio Marchionne announced Maserati would be launching a smaller SUV in 2020. The model would use Alfa Romeo's Giorgio platform that underpins the Alfa Stelvio. It is expected that it would get a unique powertrain. With two SUVs, Marchionne believes this will raise sales to 70,000-80,000 vehicles per year. Through the first t
One isn't enough, need another one
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Sergio Marchionne is the biggest critic of electric vehicles in the automotive industry. But he seems to be changing his tune (to a point). "I’m not as convinced as some others are about the fact that electrification is the solution for all of man’s ills. We need to experiment as we are doing now with connected cars and mobility as electrification is one of the potential answers," said Marchionne to Bloomberg. Marchionne said the company is contemplating adding full electric vehicles to
Marchionne changes his tune somewhat on electric vehicles. No one is quite sure if hell has frozen over or not.
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Previously we've heard Maserati's upcoming crossover, the Levante, would be using the Jeep Grand Cherokee as base. But now, that appears not to be the case. Speaking with CNNMoney, Maserati CEO Harald Wester said the Levante would not use the Grand Cherokee's platform. Motor Trend adds that a engineer recently hinted that Maserati is opting for the Quattroporte/Ghilbi's platform to underpin the Levante. Now this isn't the first time Maserati has changed their mind with the Levante. When the mod
Maserati's New Crossover Passes On Using The Grand Cherokee As A Base
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William Maley Staff Writer - CheersandGears.com November 6, 2012 Maserati has gone ahead and revealed the new Quattroporte sedan, before its official debut at the Detroit Auto Show next year. The overall design of the new Quattroporte hasn't evolved too far away from the current car. Both vehicles share a sloping hood, vented fenders, and sexy lines. The new model differs with different belt line, a more raked windshield, and a revised rear end. Inside, Maserati is going with the "less is m
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Fiat Chrysler Automobiles' CEO Sergio Marchionne made a surprise announcement during the company's second-quarter earnings calls last week. The company is planning to have more than half of its lineup to have electrified powertrains by 2022. Leading the charge will be Maserati which will offer some sort of electrified powertrain (hybrid and electric-only). What caused Marchionne, a person who hasn't been a fan of electric vehicles for quite a while, to change his tune? A lot of it has to do
This is not a joke
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William Maley Editor/Reporter - CheersandGears.com April 25, 2012 This years Beijing Auto Show marks the end of the road for the Maserati Kubang concept. "After Beijing, we will retire the Kubang concept. Our SUV will reappear in its production form and with its final name in due time," said Maserati CEO Harald Wester. Beijing marks the forth showing of the Kubang SUV. First unveiled at last year's Frankfurt auto show, the Kubang also has been shown at Dubai and Detroit. Sources inside Mas
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With Ferrari being spun off from Fiat Chrysler Automobiles later this year, the company will lose its biggest profit maker that helps bankroll a number of vehicles in FCA's lineup. So what is the company to do? FCA CEO Sergio Marchionne is hoping Maserati can fill that void. “Maserati is very important,” Marchionne said Bloomberg in an interview. After the Ferrari spinoff, “Maserati becomes the most coveted, exclusive brand that we have.” Maserati is a known quantity in terms of performa
With Ferrari heading out the door soon, Maserati is Fiat's Hope for Making Money
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Maserati has made the decision to extend plant shutdowns over the holiday season in an effort to cut down on inventory. Sources at the FIOM and FIM unions tell Automotive News Europe the plants affected include, Grugliasco - home to the Ghibli and Quattroporte. The plant was shut down on December 15th and will not reopen until January 15th. Modena - home to Granturismo and Grancabrio. Plant was shut down on the 15th of December and will not restart production until January 15th
Sales in China being a key reason
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William Maley Staff Writer - CheersandGears.com December 11, 2012 Maserati is making some ambitious sales predictions for the brand and the new Quattroporte that will be shown next month at Detroit. At the press introduction of the new Quattroporte in Nice, France, Maserati brand CEO Harald Wester said their parent company Fiat would be investing close to $1.6 billion into the brand to help revitalize and make it more competitive. Maserati will be launching three new vehicles in coming month
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William Maley Staff Writer - CheersandGears.com December 17, 2012 We know Maserati has some new vehicles coming in the pipeline. There's the new Quattroporte which will be shown at Detroit Auto Show next month, a smaller sedan named the Ghibli, and a new SUV wearing the Levante nameplate. Car and Driver has caught wind of some other Maserati products coming soon. First up is the next-generation GranTurismo due out in 2014. Maserati chief designer Lorenzo Ramaciotti has said that it would be
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William Maley Editor/Reporter - CheersandGears.com March 7, 2012 We’re going long with this rumor, so bear that in mind. MotoriOnline, a Italian automotive site reports that Maserati has trademarked two names; Cinqueporte and Levante. MotoriOnline speculates the Cinqueporte will be the name for the new SUV due to the name translating to “five doors”. So what about Levante? Well, MotoriOnline says the name will most likely appear on the new small sedan that will sit under the Quattroporte. Th
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William Maley Editor/Reporter - CheersandGears.com March 12, 2012 We’ve been hearing for the past couple of months of a new Maserati Quattroporte coming sometime next year and now we got our hands on the first spy shots. You have to give Maserati’s engineers credit for plastering all of the camouflage on this mule. The only way you could tell it was a Maserati was an opening in the front for cooling; this is where the trident grill would be placed. So what do we know about the new Quattropo
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Whenever spy photos of the upcoming Maserati Levante are shown, they tend to be of a high-riding Ghibli mule. This week, a new set of spy shots of the Levante has been released and gives a glimpse of what's in store. Now we can't tell much in terms of design since Maserati has put about seven layers of camouflage on this mule. But the overall profile seems somewhat familiar to the Kubang concept from a few years back. Powertrains are expected to the twin-turbocharged V6 and V8 engines fr
We Get Our First Idea Of What's In Store For The Maserati Levante
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William Maley Staff Writer - CheersandGears.com June 22, 2012 Maserati is the odd one out in the Fiat hierarchy. Not able to compete with its sister brand, Ferrari, the brand once known for grand prix cars and mid-engined exotics, now builds soft, grand tourers. However, Maserati’s chief executive wants to change that. In a interview with Evo magazine, chief executive Harold Wester wants Maserati to go back to the olden days and is pushing for a new mid-engine sports cars. Wester said he wou
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Dutch Publication Autovise reports Maserati's entant in the luxury crossover class, the Levante, will make its official debut at the Detroit Auto Show next year. A few months after its debut, production of this new crossover will begin. As we have reported before, the production Levante will feature a range of V6 and V8 gas and diesel engines built by Ferrari. Power will range from 350 to 580 horsepower. An eight-speed automatic and all-wheel drive will come standard for each powertrain. Autovi
New Updates on Maserati's Upcoming Crossover
