William Maley
Editor/Reporter - CheersandGears.com
February 9, 2012
Next year, Daimler will close the door on their ultra luxury brand, Maybach. The brand which has existed for seven years, only sold about 3,000 vehicles. Now, Car reports that each of those 3,000 vehicles cost Daimler somewhere around $500,000.
Even though the base 57 cost around $370,000, Maybach couldn't quite make up the astronomical $1.33 billion Daimler put in it since its (re)inception.
Last year, rumors flowed around a deal between Daimler and Aston Martin that would have resulted in a range of new models, but the deal fell through and Maybach is being shown the door.
Mercedes-Benz will introduce a new range of ultra-luxury sedans based on the S-Class within a few years. Let's hope they have learned from their mistakes.
Source: Car Magazine
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