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End Of The Road: Mitsubishi Plans On Pulling The Plug Of The Lancer Evoultion

By William Maley

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  • The End of Road is coming for the Mitsubishi Lancer Evolution

The end of era is coming soon. Automotive News reports that Mitsubishi has planned the departure of the Lancer Evolution at the end of this generation. The company hasn't given a date to that though.

“Mitsubishi Motors does not have any plans to design a successor with the current concept, as a high-performance four-wheel drive gasoline-powered sedan. Mitsubishi Motors will explore the possibilities of high-performance models that incorporate electric vehicle technology,” said Mitsubishi spokeswoman Namie Koketsu.

Rumors of what would happen to the Lancer Evolution have been swirling around for the past few years ranging from the model becoming a plug-in hybrid rally car to a model that wouldn't exist anymore. Last year, then Mitsubishi President Osamu Masuko said in a interview that for Mitsubishi's strength is in pickups, crossovers and SUVs. For the company to get back to health, they will need to focus on the basics and go after volume models.

“We have to prioritize. When you consider Mitsubishi's size and management resources, we can't do everything on our own,” said Masuko.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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    Grand Master

    G. David Felt

    Members

    Very true, unless they are heavily profitable which Mitsu is not they will have to cut out the flare of a low volume fun model like the Evolution and go after mass market models. It is understandable.

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    • Newbie

    ponchoman49

    Members

    Does anybody really care about this lame duck company? I sure don't

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    • Newbie

    FAPTurbo

    Members

    This is almost like Chevrolet killing the Corvette, but Mitsu doesn't even have a separate platform for the Evo. What a terrible idea.

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    • Rising Star

    riviera74

    Members

    About 8000 Mitsubishis were sold in March 2014. Chevrolet sold that many Corvettes in all of 2014, selling about 3400 of them in March. My question is why does Mitsubishi think it is competitive in the USA now. Time to abandon these shores for greener pastures.

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    • Grand Master

    G. David Felt

    Members

    I get the feeling that this car company is on life support to just let the current ceo retire in a few years and then it will go away.

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    • Newbie

    ocnblu

    Members

    Who needs to Evolve, when the Mirage is selling beyond expectations?

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    • Mentor

    A Horse With No Name

    Members

    They need to crawl under a rock and die. The evo has lots of performance, but it s pricey and built on a crappy platform.

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    • Newbie

    dwightlooi

    Members

    If they think people are not buying Mitsubishi's because they don't have an electric car or a hybrid, they are seriously mistaken. People don't buy Mitsubishi's because their models of late are rather uninspiring in terms of styling, refinement, quality and performance.

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    • Agree 1
    Mentor

    A Horse With No Name

    Members

    If they think people are not buying Mitsubishi's because they don't have an electric car or a hybrid, they are seriously mistaken. People don't buy Mitsubishi's because their models of late are rather uninspiring in terms of styling, refinement, quality and performance.

    Quoted for truth!

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