Mitsubishi is Making A Comeback In the U.S., and New Products Are On the Way.
After seven years of not really introducing new products and posting losses and declining sales, Mitsubishi is making a comeback in the U.S. The automaker expects to make a to make an operating profit of $27 million, and boosted sales projections to 116,000 vehicles for the fiscal year that ends next March.
"One of the important efforts inside the company has been turning North America from red ink to black. Finally we can realize that," said Mitsubishi Motors CEO Osamu Masuko.
Makuko credits the Outlander Sport and Mirage for getting Mitsubishi back in the black. Through October, Mitsubishi has seen sales climb to 64,564 vehicles, up 30 percent.
With all of this good news, Mitsubishi wants to capitalize on it. The company plans on introducing some new models into the U.S. including a sedan version of the Mirage and the Outlander PHEV. Masuko also said that the company is considering bringing back the Montero (sold as the Pajero elsewhere) to the U.S.
"We are putting our emphasis on SUVs in the United States. So we have to think about introducing the next-generation Pajero to the United States. There's going to be a PHEV version. And we would like to introduce it," said Masuko.
What about the big sedan that will fill in the hole left by Galant? Mitsubishi and Renault have been in talks this month about this very thing.
Source: Automotive News (Subscription Required)
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