Nissan To Change Focus From Cutting Edge To Volume Stuff

For awhile, it seem Nissan was going a bit crazy with exciting, performance-focused concepts. Recent examples include the IDx concept, the distinctive electric BladeGlider concept, and the Formula One inspired Infiniti Q50 Eau Rouge concept. Executives at both automakers talked up these concepts and the possibility of them going into production. But now, talk has almost gone to a dead silence.

Automotive News notes that there is a distinctive change in tone at both automakers during the auto show when speaking with executives. Instead of being excited and speaking about these concepts, Nissan's executives talked about putting their efforts behind a core group of cars that sell in high volumes. Cases in point include a major change for the Nissan Altima in 2016, and Infiniti working on trying to rebuild its portfolio starting with the upcoming Q60 coupe.

It also helps that two key proponents of these vehicles have moved on. Former head of Infiniti Johan de Nysschen stepped down in summer to take the reigns at Cadillac. Meanwhile Andy Palmer - then Nissan's global product planning chief - became CEO of Aston Martin late last year.

Source: Automotive News (Subscription Required)