Jump to content

Marchionne Wants A Midsize Truck for Ram

By William Maley

· 9,596 views

  • Ram doesn't have a midsize truck, and Marchionne wants to fix that

With the midsize truck market on the rebound, FCA is considering whether or not to do a midsize for Ram.

 

“We’re looking into it. I have a keen interest in getting it done. The big question is whether it should be body on frame,” said Marchionne to reporters at the Geneva Motor Show.

 

Previously, Ram was considering doing a midsize truck on a unibody platform. But this idea was tossed out due to problems with getting decent fuel economy and pricing the model at an affordable point while still making a profit.

 

Marchionne says the biggest hurdle for a Ram midsize truck is trying to make a business case for it. When Marchionne looks at GM's midsize trucks - Chevrolet Colorado and GMC Canyon -, he assumes the profit margins are less than the full-size trucks due to pricing.

 

Still, Marchionne believes there is a place for a midsize truck.

 

“I think it’s a good place to be. Ram needs to expand its lineup.”

 

Source: Motor Trend

    •

    User Feedback

    Recommended Comments

    Newbie

    ocnblu

    Members

    DUDE, that new Comanche is so damn sweet!  I take back every bad thing I said about the Renegade.

  • Quote
    • Newbie

    ocnblu

    Members

    Haha... SO AWESOME!!!

     

     

    post-37-0-49268900-1457665215_thumb.jpg


    Click on it to make to grow.  AND it's a diesel!!!   :wub:

  • Quote
    • Veteran

    ccap41

    New Member

    Haha... SO AWESOME!!!

     

     

    attachicon.gif12809657_1126647074026512_750269702314497294_n.jpg

    Click on it to make to grow.  AND it's a diesel!!!   :wub:

    That little thing really is AWESOME! The only thing they would actually need to change would be the rag-top and it looks like it could be made just like that. 

  • Quote
    • Agree 1
    Grand Master

    G. David Felt

    Members

    I know only a couple of these are real concepts but even the photochop ones look good.

     

    post-12-0-57206800-1457707655_thumb.jpg

    post-12-0-19102900-1457707660_thumb.jpg

    post-12-0-47185300-1457707658_thumb.jpg

    post-12-0-83518800-1457707656_thumb.jpg

    post-12-0-94109300-1457707650_thumb.jpg

    post-12-0-42342000-1457707654_thumb.jpg


     

    Haha... SO AWESOME!!!

     

     

    attachicon.gif12809657_1126647074026512_750269702314497294_n.jpg


    Click on it to make to grow.  AND it's a diesel!!!   :wub:

    That little thing really is AWESOME! The only thing they would actually need to change would be the rag-top and it looks like it could be made just like that. 

     

    Agreed, they could kick ass and sell a ton to the inner city folks who want a compact pickup for their Home Depot runs.

     

    No need for mid or full size trucks.

  • Quote
    • Newbie

    Stew

    New Member

    They need to build this!  Give it a hardtop, give it the new Hurricane 4 cylinder and keep the diesel as an option, and leave the rest alone including the extra 2 inches of ground clearance and the limited slip rear and I don't think they could keep up with demand.  I would personally take it over the Wrangler because I have a long highway drive everyday and could use the extra on-road comfort and FE, but would still offer plenty of off-road ability for tooling around in the hills on the weekend.  And with that size the thing would just be so maneuverable and such a little go-kart!

  • Quote
    • Agree 1
    Newbie

    ocnblu

    Members

    Well I wouldn't peg this as an "inner city" truck, it's a full-on country vehicle and that is one of many things that draws me to it.  I would take one in Commando Green, with a full cab and the diesel... 4WD and a stickshift.  It is sooo ME... small but scrappy as heck!

  • Quote
    • Agree 1
    Veteran

    Robert Hall

    Premium Subscriber

    A Jeep pickup could get me into a truck...oddly, I am thinking about a truck as my next vehicle, esp. if I get into more DIY stuff w/ my next house.

  • Quote
    • Grand Master

    Drew Dowdell

    Editor-in-Chief

    A Jeep pickup could get me into a truck...oddly, I am thinking about a truck as my next vehicle, esp. if I get into more DIY stuff w/ my next house.

     

    If Jeep ever did a Grand Cherokee EXT, I'd be right there in line with you.

  • Quote
    • Agree 1
    Newbie

    Suaviloquent

    New Member

    I'm a fan of Comanches in general. I used to play with cardboard jeeps and comanches as a kid.

     

    I don't really like the Renegade Comanche.

     

    Maybe I'm not used to the rounded look - I don't expect it in a Jeep pickup truck.

     

    Or maybe I'm just too fond of the boxy cardboard jeeps. they were really cool actually. They cost like 2 or 3 cents each back then. You'd cut them out, fold and glue the sides and instant childhood memories.

     

    I'd handily recommend them to anyone with kids. If they break they're super easy to replace. I bet now you can do so much more too.

  • Quote
    • Collaborator

    daves87rs

    Members

    Really liking that little truck.......

  • Quote
    • Agree 1

    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...