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Rolls-Royce isn't planning to do a hybrid powertrain for any of their models anytime soon.

Speaking with Autocar, CEO Torsten Müller-Otvös said customers would not accept the “compromise” of hybrid technology.

“The Rolls-Royce brand is not, in a way, a game-changer when it comes to revolutionary technology. Our customers are doing so for reasons of utmost luxury, so there can be no imperfections. Compromises when it comes to technology, or operating our products, are unacceptable. People are more interested in highly reliably substance than to be a test field for new technology.”

Instead, Rolls will focus on electric powertrains.

“Electrification is the way forward – and there will be no in between steps for us like hybridisation. It is the propulsion system for the future, make no error. There is a time - nobody can predict when - when there will be no combustion engines. That will take a long, long time, but it will happen,” said Müller-Otvös.

But don't expect it to come anytime soon. Müller-Otvös said the automaker would launch an electric powertrain when the technology has fully developed.

Source: Autocar

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CEO Torsten Müller-Otvös is a complete IDIOT! He clearly has his head in the sand and will be hurting Rolls-Royce more than helping it. His comments about hybrids clearly show he does not understand the technology. This is why he will fail. So Sad, So Bad.

4 minutes ago, dfelt said:

CEO Torsten Müller-Otvös is a complete IDIOT! He clearly has his head in the sand and will be hurting Rolls-Royce more than helping it. His comments about hybrids clearly show he does not understand the technology. This is why he will fail. So Sad, So Bad.

Eh, if he is ever wrong... he can knock on the door of BMW and pull whatever they have for the 5-er or 7-er.

 

smk4565

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If they go to all electric then they don't really need the hybrid.  I imagine they will have to offer electric and the V12 side by side for a while to see how each sells.

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