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Rolls-Royce Isn't Planning To Expand Their Lineup

By William Maley

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  • Don't expect a small SUV for example

With the introduction of the Cullinan "high-sided vehicle", Rolls-Royce now has five models for sale - the rest are Ghost, Dawn, Wraith, and Phantom. But according to Rolls CEO Torsten Müller-Ötvös, they aren't planning to expand the lineup with a smaller SUV.

“No, definitely not. You need to go with the flow, so for that reason, I’d never say never, never, never – but we don’t currently have any plans to expand our model line-up any further," said Müller-Ötvös.

“Our strategy is definitely to maintain our high-end price position and not move the brand just for volume sake into lower-price segments.”

It seems to be working as early sales of the Cullinan have exceeded expectations.

Source: Autocar

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    smk4565

    Members

    They don't need another SUV, I wonder how long before they do a Phantom convertible though.  I am sure they have some Phantom Drophead  customers that don't want to be slumming in the $350,000 Dawn.  Unless they have found convertible sales to be so low, that they won't make more than one.  A Phantom 4-door convertible with suicide doors would be epic though.

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    • balthazar

    In Hibernation

    “Our strategy is definitely to maintain our high-end price position and not move the brand just for volume sake into lower-price segments.”

    Something mercedes was unable to resist the temptation of.

    - - - - -
    The Cullinan (I keep wanting to say 'Culligan') is a travesty / bastardization.

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    • Agree 1
    Guest potluck

    Guest potluck

    Guests

    def need a rolls version of x2....

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