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Volkswagen Cuts Price of 2018 Tiguan

By William Maley

· 1,476 views

  • An effort to draw more customers in

The compact crossover arena has become highly competitive in the past couple of years and automakers are pulling all of the stops to draw customers into their showroom. Volkswagen is no exception.

According to Automotive News, Volkswagen told its dealers that it would be cutting the price on several trims of Tiguan effective immediately. The price cuts are as followed,

  • Tiguan S: $600
  • Tiguan SE: $2,180
  • Tiguan SEL: $1,460

This brings the base prices down to $25,495 for the S, $27,650 for the SE, and $31,990 for the SEL. Note: These prices are for the FWD models, AWD models will see the same price cut.

Hinrich Woebcken, CEO of Volkswagen of America told Automotive News that he wants to see Volkswagen become "more of a mass-market automaker in the U.S." To do this, Volkswagen needed to price their vehicles more competitively. Hence why the Tiguan saw a price cut.

Source: Automotive News (Subscription Required)

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    Grand Master

    G. David Felt

    Members

    Sounds like a price war is about to erupt in the US to help offset the auto companies R&D as they work to bring EVs into the market. 

    Interesting times we live in. :scratchchin:

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    • Haha 1
    Collaborator

    daves87rs

    Members

    About time....who knows- I may through this in the mix with my 3 others choices for an SUV....8)

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    • Newbie

    frogger

    Members

    That's nice.. Now make the 2.0t a $1500 option.

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    • Newbie

    ocnblu

    Members

    That's nice... now bring us the short wheelbase version.  You've turned the Tiguan into a bus.

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    • Veteran

    ccap41

    New Member

    SEL for under 32k sounds pretty reasonable actually. 

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    • Newbie

    Frisky Dingo

    New Member
    (edited)

    That is a huge price drop on the SE and SEL. And frankly, I think necessary drops. VW's current lineups start to lose value the higher up in trims you go.

     

    Those trims are both extremely attractive options now.

    Edited by Frisky Dingo

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    • Grand Master

    G. David Felt

    Members
    1 hour ago, Frisky Dingo said:

    That is a huge price drop on the SE and SEL. And frankly, I think necessary drops. VW's current lineups start to lose value the higher up in trims you go.

     

    Those trims are both extremely attractive options now.

    Agree a huge price drop, but one that I think was needed as I felt their original pricing was over the top in comparison to what you got for that price. They are now very competitive and I think they will grab sales with this new pricing.

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