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Volkswagen Promises Bolder Design for Their Vehicles

By William Maley

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  • "No More Boring Looking Vehicles.." - Volkswagen on Future Models

If you had the chance to read a review or opinion on the Volkswagen Jetta or Passat, then you'll notice a reoccurring theme - they are boring to look at. Volkswagen is getting tired of this complaint and has decided to make a change.

Automotive News reports that next-generation of Volkswagen vehicles for the U.S. will "bare their teeth and flex their muscles to convey a more aggressive design message". This was said during a tour of Volkswagen's design studio.

"This has to be bold. It has to be a statement," said Klaus Bischoff, chief designer for Volkswagen.

So what kind of boldness can we expect from Volkswagen? Well Automotive News says the upcoming seven-seat crossover will feature of number of cues from the Volkswagen Cross Coupe GTE concept such as the grille, creased hood, and distinctive headlights. Other models will take smaller steps to boldness. An example is the Passat which will get a brand new design ahead of the A-pillar, and new taillights.

Source: Automotive News (Subscription Required)

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    Grand Master

    G. David Felt

    Members

    New Design language is the right start for them to get noticed and this needs to go with quality. If they have the right design language to get noticed and quality then they will see sales climb.

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    • Enthusiast

    William Maley

    Editor

    I think the Passat needs more than a new front clip and new tail lights to be less boring.

     

    I agree, but that won't happen for the next-gen model. Whenever that comes out..

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    • Collaborator

    daves87rs

    Members

    I little bolder sure would not hurt! Bland gets old after a while.....

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    • Mentor

    smk4565

    Members

    That cross coupe concept looked cool, but I have a hard time believing they are going to do bolder designs.  They have made nothing but boring for a long time.  Their last breakthrough design was the Beetle in the 1940s.

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    • Newbie

    ocnblu

    Members

    smk4605, wrong again!  That was the Golf Mk 1 in 1974, not the Beetle.

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