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Volkswagen T-Roc Not Coming to the U.S.

By William Maley

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  • You can cross off the T-Roc from coming to the U.S.

Late last week, Volkswagen unveiled the production T-Roc crossover. The subcompact crossover is based on the MQB platform and stands out with a stylish look and range of gas and diesel engines. Previously, we have reported that the T-Roc was under consideration for the U.S.. But a new report says the model is off the table for the time being.

“The car is meant for Europe and China. The most compact model of the Volkswagen range for the U.S. remains Tiguan,” a Volkswagen source tells Automobile Magazine.

No reason was given as to why the T-Roc would skip the U.S. But if we were to hazard a guess, it might be due to Volkswagen not being able to get the price low enough for the U.S. Only a couple of months ago , we reported that Volkswagen wasn't planning to bring over the Polo subcompact for the same reason.

There was a rumor floating around a month or two ago that Volkswagen might do a different subcompact crossover for the U.S. Whether this happens or if Volkswagen decides to send the T-Roc to the U.S., we'll let you know.

Source: Automobile Magazine

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    Mentor

    smk4565

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    MISTAKE!   This is a decent looking little crossover, and it would probably outsell the Golf and Jetta if they brought it here. And VW wonders why their sales in the USA are terrible. 

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    Grand Master

    G. David Felt

    Members
    3 hours ago, smk4565 said:

    MISTAKE!   This is a decent looking little crossover, and it would probably outsell the Golf and Jetta if they brought it here. And VW wonders why their sales in the USA are terrible. 

    So true, this would kill off their ultra small car sales and people would move to this. Gut tells me this also has to do with the crazy unions and it would kill off production of areas that would cause them to pay for no work. So scrap along with little sales on some work for the pay they have to do.

    Stupid decision by VW!

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    • Newbie

    ocnblu

    Members

    Dammit.  I love this thing too.

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    Collaborator

    daves87rs

    Members
    4 hours ago, ocnblu said:

    Dammit.  I love this thing too.

    Agreed!

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    • Newbie

    Frisky Dingo

    New Member

    It's unfortunate, but the writing for this was on the wall long ago. As soon as they announced production would be in Europe, this thing stood 0 chances of being imported here. This would have to be too low in price to be competitive, and it would not be feasible from a cost standpoint after transportation.

    Maybe we will see a variant produced here or in Mexico for our market. VW would be stupid to ignore this segment completely. The Tiguan is far too big and expensive to entice buyers of the subcompact class.

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    • Newbie

    frogger

    Members

    If they want to do well in the US then they need to grow their capacity Mexico.  Maybe they are waiting to see how NAFTA works out before committing.

     

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    • Veteran

    Robert Hall

    Premium Subscriber

    Maybe they plan to do a simplified small CUV for the US on the Jetta platform and build it in Chattanooga...

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