I think the new tag-line should be:

'Come to Daddy....'

An aside: When I look at the DTS and the Escalade above, the DTS looks so tame in comparison. I hope one day this car will more butch, broad shouldered, more in the vein of the it's big brother. Then more youthful demographics will notice the cars as well...not just the SUVs.

Caddy. Rhymes with daddy. that's hilarious and catchy!

BTW - Anyone see the new Caddy commercial where it shows the "wreath & crest" being hand crafted with liquid silver and jewels?

Very clever, a good attention getter. I think it was on during Project Runway...