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Germans to Join Together with Bluetec

Variance
in The Lounge

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Germans to Join Together with Bluetec

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Here's where strength in numbers comes to the fore. Audi, BMW, Mercedes-Benz and Volkswagen have joined forces and will begin equipping all their U.S.-slated diesel offerings with the Bluetec system. In doing so, they will set a standard for diesel offerings in the States, have a common, marketable brand and will have massive purchasing power over Bosch who creates most of the components necessary.

Audi and VW have already signed on to the deal, with BMW's CEO, Norbert Reithofer and our favorite mustached-marketer, Dr. Z of DaimlerChrysler, expected to work the details out this week. A formal announcement of the automaker's intentions will likely be made in two weeks time.

Read "Bluetec diesels to be used by (almost) all German automakers" @ Autoblog

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    Nice. If gas prices become insanely high, a 330d wouldn't be too bad...

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    Wouldnt GM run into a problem with the Duramax people. even if they just used it for their small car?

    I dont know what the rules are.

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    • 3 weeks later...

    Wouldnt GM run into a problem with the Duramax people. even if they just used it for their small car? 

    I dont know what the rules are.

    204401[/snapback]

    I don't think so...Duramax is just GM's brand name for their truck diesels, isn't it?

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