Hyundai Announces the Platinum Edition Sonata

(Not the Platinum Edition, actual pics will be posted when available.)

Fountain Valley, Calif., Hyundai Motor America is pleased to announce a special Platinum Edition for Sonata to celebrate 20 successful years of sales in the U.S.

This limited production Sonata features interior and exterior appointments not offered on any other models. Unique equipment includes a color-keyed rear lip spoiler, aluminum bodyside moldings, Platinum Edition floor mats, and Platinum Edition badging. The Platinum Edition features a silver exterior as well as a black leather interior accented with light gray stitching which is new for Sonata. A power sunroof and CD changer with Infinity® speakers, subwoofer and external amplifier are standard.

“The Sonata Platinum Edition commemorates Hyundai’s past and future commitment to the U.S. market,” said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. “As we continue to grow in the U.S. we will remain focused on providing consumers with quality, safety and value in each of our vehicles.”

Advantage, America's Best Warranty™. Coverage includes five-year/60,000-mile bumper-to-bumper protection, 10-year/100,000-mile limited powertrain warranty, and seven-year/unlimited mileage anti-perforation coverage. In addition, Sonata buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) and that service includes emergency towing, lockout service and limited coverage for trip-interruption expenses. There is no deductible on any of these coverages.

[source: Hyundai Motor America]

Available at local Enterprise, Hertz, and Avis locations.

I suppose we'll be seeing F1 Kias soon now too.

Should anyone care?

It sounds nice though.

Sounds nice, yes... But nothing special.

Hmmm..didn't Cadillac do a Platinum edition Escalade?>

a platinum turd is still a turd at heart

It'll still smell like crappy glue.

Available at local Enterprise, Hertz, and Avis locations.

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Maybe whereever you are that is the case, up here in Canada, these models are selling very well (to private citizens)

Maybe whereever you are that is the case, up here in Canada, these models are selling very well (to private citizens)

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... I dunno if it's a good thing or a bad thing...

Maybe whereever you are that is the case, up here in Canada, these models are selling very well (to private citizens)

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I'm going by hard data that infers 50-52% of all new Sonata sales are directly to rental agencies. Contrast that with the traditional 'fleet queen' (Malibu), which is ~65% and you'll see how sad that is for this 'great' new Hyundai.

I'm going by hard data that infers 50-52% of all new Sonata sales are directly to rental agencies. Contrast that with the traditional 'fleet queen' (Malibu), which is ~65% and you'll see how sad that is for this 'great' new Hyundai.

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Ya, I know, and I agree with you, but at least they improved compared to what the Sonata was back in 1993!

Ya, I know, and I agree with you, but at least they improved compared to what the Sonata was back in 1993!

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I think a Huffy is more of a vehicle than a '93 Sonata.

It says color keyed lip spoiler, does Hyundai offer different color spoilers or something?

I think a Huffy is more of a vehicle than a '93 Sonata.

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Of course, at least the Huffy bike didn't break down

It says color keyed lip spoiler, does Hyundai offer different color spoilers or something?

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No, it means they already keyed the paint, so it looks like the car is vandalized. It cuts down on theft, and also goes with the rental theme of the car.