Toyota to Overtake Ford in 2007

Ford Motor Co. (F.N) expects Japan's Toyota Motor Corp. (7203.T) to unseat it next year as the second biggest company behind General Motors Corp. (GM.N) in the American car market, a position Ford has held since the 1920s, the New York Times said on its Web site on Thursday.

Citing internal Ford projections, the paper says the projections show that company officers believe Ford will permanently fall to third place as soon as January.

Ford, which is struggling to restructure itself under a plan called The Way Forward, predicted in September that its market share within two years would bottom out at 14 to 15 percent of the market, making it smaller than Toyota is now, the paper said.

New York Times

nothing is permanent.

In this case it is.

how much of the 14-15 % would be thier truck sales? what's thier share right now...19%?

Ford Motor Co. (F.N) expects Japan's Toyota Motor Corp. (7203.T) to unseat it next year as the second biggest company behind General Motors Corp.

Surprise? Its not as if no one saw this coming.