While viewing buick.com, I noticed the Buick tri-shield logo and the words "Drive beautiful." Could that be a new advertising slogan (replacing "Beyond precision")?

I also noticed that too while visiting the site this morning. I like it better than their current slogan, as it actually relates to something about Buick, or rather where it wants to go starting with the Enclave.

Wow ... I like that, too!

Much better than the "beyond precision" slogan, imho....

Cort:33swm."Mr Monte Carlo.Mr Road Trip".pig valve.pacemaker

PICS:lego.HO.model.MCinfo.RT.CHD = http://www.chevyasylum.com/cort

"Take my way, it's the highway, that's the best" ... John Mayer ... 'Route 66'

Would the slogan, if that's what it is, be used for China, too? I guess it would be ok there, too.

I don't know... I personally like the one they used for the Chinese Riviera Concept...

Destined for the World

Both rock... Buick needs to advertise its international appeal and the unification of a globalized Buick line-up.

I like the 'Drive Beautiful'....much more Buick.

'Beyond Precision' is pretty lofty. It sets them up for ridicule.

Look at me, I'm driving so beautifully.

...no thanks. We can do way more inspiring.

Edited May 6, 200718 yr by Cananopie

"Drive Beautiful"

No thanks. I like "Beyond Precision" much better. "Drive Beautiful" sounds too much like an English translation of a slogan.

"Drive Beautiful"

No thanks. I like "Beyond Precision" much better. "Drive Beautiful" sounds too much like an English translation of a slogan.

Combine them into "Drive Beautiful is Beyond Precision!"

I think the Enclave is pretty nice for what it is... (I f$ing hate transverse mounted motors)

but the most beautiful production Buick of all time is the '39, folloed closely by the 1959 Riv.

When I think of most modern Buicks I think BLAAAAAAAAAAAAAAND, not beautiful.

Edited May 7, 200718 yr by Sixty8panther

Beyond Percision was better.

I like this one. Steam up the windows of a Buick!

Trust me, Buicks are nowhere near beyond precision. They are more before precision.

Sure to confuse buyers, Chrysler is now Engineered Beautifully...

I have trouble with slogans that are grammatically incorrect. Which "Drive Beautiful" is insurmountably for me.

I have trouble with slogans that are grammatically incorrect. Which "Drive Beautiful" is insurmountably for me.

and to all... it's not incorrect per say..... it's saying to DRIVE something BEAUTIFUL... it works.

it'd should be the slogan after the lacross goes EP2.. hopefully it will be more in line with how nice (curvy, sexy) the enclave is

I don't understand why Buick cannot break out of the 'LAME 2 word contrived slogan' bag.

It's all good sucked, Beyond Precision sucked less and now Driver Beautiful sucks less-er, I guess...

Geez, all that heritage of beautiful design and all they can come up with is this?

I don't know... I personally like the one they used for the Chinese Riviera Concept...

Destined for the World

Both rock... Buick needs to advertise its international appeal and the unification of a globalized Buick line-up.

Maybe you should send an e-mail to the Buick general manager noting your opinion? I think that would be a great slogan, too, especially since Buick is expanding rather quickly internationally.