2008 BMW M3 Coupe being marked up to $100,000

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We've been getting reports from all over that the 2008 BMW M3 Coupe has begun to arrive in U.S. dealerships. Dealers, however, have also begun taking advantage of the high interest in these Bavarian über coupes by marking up the price. Since we couldn't just take everyone's word for the extreme mark ups, we had to wait until someone surfaced with proof, which came today. Dragtimes.com is hosting an image of a brand spanking new M3 sitting in an unidentified California dealer with a window sticker displaying the car's $70,720 MSRP plus a $30,000 mark up. The extra monies demanded by the dealer is labeled as a "Dealer Market Adjustment" on the window sticker, which makes it seem like a special options package with heated seats and an extra cup holder. Rather, it's the reality that this dealer and many others know that someone out there will pay that much for a new 2008 BMW M3 Coupe. But as good a sports car as it the new M3 undoubtedly is, would you pay over $100,000 for it? Thanks for the tip, FikseGTS!

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That's $30,000 worth of BMW Koolaid.... or a G8 GT.

2008 BMW M3 Coupe being marked up to $100,000

Link to AutoBlog

We've been getting reports from all over that the 2008 BMW M3 Coupe has begun to arrive in U.S. dealerships. Dealers, however, have also begun taking advantage of the high interest in these Bavarian über coupes by marking up the price. Since we couldn't just take everyone's word for the extreme mark ups, we had to wait until someone surfaced with proof, which came today. Dragtimes.com is hosting an image of a brand spanking new M3 sitting in an unidentified California dealer with a window sticker displaying the car's $70,720 MSRP plus a $30,000 mark up. The extra monies demanded by the dealer is labeled as a "Dealer Market Adjustment" on the window sticker, which makes it seem like a special options package with heated seats and an extra cup holder. Rather, it's the reality that this dealer and many others know that someone out there will pay that much for a new 2008 BMW M3 Coupe. But as good a sports car as it the new M3 undoubtedly is, would you pay over $100,000 for it? Thanks for the tip, FikseGTS!

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That's $30,000 worth of BMW Koolaid.... or a G8 GT.

What's worse? That....or Challengers in Ohio marked up $40K over their $42K MSRP? That's double.....

What's worse? That....or Challengers in Ohio marked up $40K over their $42K MSRP? That's double.....

That will probably sit forever like the goats did.

When you get down to it, it's supply-versus-demand.

I'm sure BMW corporate wouldn't want to see any dealer markups.....but to be honest, if I was a dealer, I'd do the same thing given the circumstances.

I have a buddy that works at a Porsche dealership here in SoCal.....and they got like 4 Carerra GT3 RS models all of last year. Now don't you think there was a hefty markup on each and every one of those? Damn straight.......

Same thing happened way back when with the Buick Grand National GNX.

That will probably sit forever like the goats did.

What the Hell are you talking about, there was nothing wrong with them, they didn't sit, they were just rusting, oops I mean resting!

I'm sure some douchebag will pony up for one at that price. The dealers know who they're dealing with, the "first on the block" posse...

That coupe is supposed to excite me. While the driving dynamics might be impressive, I can think of several other coupes for 100,000 large ones that are more appealing to me. Maybe I can my sister to trade in her M6 Cabrio for this..hehe.

What the Hell are you talking about, there was nothing wrong with them, they didn't sit, they were just rusting, oops I mean resting!

Are we talking about GTOs or G8s? both?

I think most of the local dealers here have the same G8s they received around 4-6 months ago.

Are we talking about GTOs or G8s? both?

I think most of the local dealers here have the same G8s they received around 4-6 months ago.

long island must be different... they seem to be flying off the lots

$40K is still in the thick of many segments, 100K is well beyond most of them.