April 2, 200817 yr Audi of America Reports Strong March Sales Approaching Previous Year's Number Despite '08 Economic Downturn April 1, 2008 /PRNewswire/ Link to Press Release A4 and TT sales show strength and range of an iconic brand AUBURN HILLS, Mich., April 1, 2008 /PRNewswire/ -- Audi of America, Inc. announced today sales for the month of March totaling 7,987, a decrease of 0.4% from last year's figures. Audi Certified Pre-Owned (CPO) sales continued their record-setting trend; compared with last year's March figures, CPO sales rose to 3,283 units, an increase of 35.2%. Consumers keeping a wary eye on the economy were ultimately won over by Audi's combination of fresh design and superior fuel economy. Increased nationwide sales of the A4, a 26.8% increase over last year, and the TT, with a 443.7% jump, demonstrate the range and strength of the Audi brand. "Despite economic volatility, customers looking for luxury that's stylish, powerful and smart continue to find Audi," said Johan de Nysschen, executive vice president, Audi of America. "I believe that Audi offers the product range, performance and intelligent design that Americans want." To date, Audi has sold 20,557 vehicles in 2008, a 2.2% decrease over the previous year; CPO sales for 2008 total 8,896, an increase of 42.9% over 2007. ABOUT AUDI OF AMERICA Audi of America, Inc. offers a line of luxury vehicles that include the Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports sedan and Cabriolet; the all new S5 Coupe with 354 hp; the design- leading A6 sedan and Avant; the V-10 powered high performance S6 sedan; the Audi Q7 performance SUV; the new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the all-new 2008 TT Coupe and Roadster models; and the all-new, all-aluminum R8, one of the most exclusive mid-engine sports cars in the world. For more information, please visit http://www.audiusa.com.AUDI US SNAPSHOT -----YEAR TO DATE----- Mar-08 Mar-07 Yr/Yr % Mar-08 Mar-07 Yr/Yr % Actual Actual change YTD YTD change actual actual A3 408 675 -39.6 % 1,116 1,488 -25.0 % A4/S4/RS 4 3,495 2,756 26.8 % 8,541 8,082 5.7 % A4/S4 Cabriolet 566 1,027 -44.9 % 1,209 1,940 -37.7 % A5/S5 464 n/a n/a 1,190 n/a n/a A6/S6 898 1,038 -13.5 % 2,728 2,832 -3.7 % A8/S8 249 362 -31.2 % 752 932 -19.3 % TT 473 87 443.7 % 1125 296 280.1 % R8 44 n/a n/a 167 n/a n/a Audi Q7 1,390 2,075 -33.0 % 3,729 5,458 -31.7 % Total 7,987 8,020 -0.4 % 20,557 21,028 -2.2 %
April 2, 200817 yr This March was quite a short month in selling days, on a daily sales basis sales were up more than 7%.
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