Notable Changes include Saab's New Tagline: 'Born From Jets', and the addition of an 'About Saab' heritage section. There's also an all-new section featuring recent Saab concepts in which it says "And as you can see, the future is looking very, very good. Photo Galleries have been updated along with other details. Oddly enough, the updated 9-5 isn't on the new site. Check it out for yourself:

http://www.saabusa.com/

SAAB is perhaps the only company that can accurately advertise their aviation heritage. Subaru and Mistubishi do, but their modern developments aren't really significant and their historical ones are probably better left unadvertised.

Nice... the photography is fantastic. I wish they'd get rid of the cheesy, inconsistent title thingys on the top of the browser, though: "Luxury Car - Luxury Vehicles from Saab USA" "Saab 9-2x - Best Sport Compact Car" "Saab 9-3 Convertible Car" "Saab 9-5 is our Best Luxury Sedan" "Saab 9-7x Best Luxury SUV" Reminds me of the generic Google ads... "[Whatever you typed in] Bargain Prices. You want it, we got it!"

Edited October 24, 200520 yr by empowah

I saw one of their new commercials recently. The had the 9-3 convertible driving along with five (Saab?) jets flying above it complete with the tagline. Pretty cool.

I find it interesting that at this point in time, saab cars are farther removed from saab jets than ever before, seemingly rendering the new tagline a... past-prime curiosity. IMO.

I saw one of their new commercials recently. The had the 9-3 convertible driving along with five (Saab?) jets flying above it complete with the tagline.

Pretty cool.

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Yea I saw that one tonight! Very good commercial.

I think there are still some ties, not clues ones, but some with the jet company and the car company. You get a link to the car company from the jet companies website,a dn I dont think they could advertise their past unless there was some tie.

There hasn't been a tie since GM bought out their JV partners in 2000. Other aircraft links un-advertised : Daimler-Chrysler owns Deutche Aerospace which owns about 40% of EADS (which owns 80% of Airbus) and about 40% of Eurofighter. Deutche Aerospace is formerly known as Mescherschmidt - only changed their name about 10 years ago when Daimler took them over. BMW started as an aero-engine company and their logo is a stylised propellor

Yea I saw that one tonight!  Very good commercial.

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Yeah, I agree it was good. I thought the song (Ready, Steady, Go) was appropriate, but I didn't like the announcer's voice.

I dont think they could advertise their past unless there was some tie.

You would think so, yet apparently that hasn't stopped daimler-Chrysler from cribbing maybach's entire history (it was on their website last time I bothered to look), and there is NO connection between the maybach that died off in '31 and the current brand, nor is there any connection between maybach of yore and mercedes of the same time period.