June 3, 200817 yr Chrysler LLC Reports May 2008 Sales Let's Refuel America $2.99 Gas Guarantee Continues to Gain Retail Momentum June 3 /PRNewswire/ Link to Press Release - $2.99 Gas Guarantee increases showroom traffic, runs until July 7 - Fleet sales reduced more than 40%; Retail sales move closer to industry trend - Fuel-efficient Jeep® Patriot sales accelerate to new monthly record - New Dodge brand lineup embraced by consumers - Chrysler Aspen sales continue to grow - 'New Day' Value Package models continue to resonate well with consumers AUBURN HILLS, Mich., June 3 /PRNewswire/ -- Chrysler LLC today reported total May 2008 sales of 148,747 units, which is 25 percent below the same period last year. Total May sales reflect a combination of record sales of Chrysler's newest highly fuel-efficient vehicles, an unusually high 40 percent cut in monthly fleet vehicle sales and a continued industry wide slowdown in pickup truck and SUV sales. All sales figures are reported as unadjusted. "There is a new era emerging in the restructuring of the American economy. There is an unprecedented shift in the industry that is challenging, but we are determined to provide consumers what they need and want," Vice Chairman and President Jim Press said. "We are responding to consumers with innovative incentive choices and new vehicle offerings, five of which get 28 mpg highway driving for under $20,000. These actions have helped move our retail sales more in line with the overall industry and provided a lift for our dealers this month." May sales highlight the continued growth of Dodge brand cars and crossovers, such as the Dodge Caliber and Dodge Journey, both of which come with a standard four-cylinder engine delivering 28 mpg on the highway. The two vehicles reached new monthly sales records in May with the Dodge Caliber posting sales of 12,856 units, up 7 percent compared with May 2007 sales of 12,052 units, and the all-new Dodge Journey reaching 7,520 units in only its fourth month of sales. The fuel-efficient Jeep® Patriot posted record monthly sales as it continues to be one of Chrysler's fastest growing models. Jeep Patriot sales of 8,199 units represented an 82 percent increase in May 2008 versus the same period last year. Customers continue to take advantage of the luxury-value equation of the Chrysler Aspen, which posted sales of 2,037 units, an 18 percent increase from May 2007 sales of 1,724 units. With a base starting price of $33,225, the Aspen, offers an optional Multi-displacement System (MDS) equipped HEMI® powertrain that achieves up to 25 percent fuel economy improvement overall and 40 percent improvement in city driving (18 city/20 hwy). Consumer and dealer feedback has been very positive on Chrysler's lineup of the "New Day" packages. The wide-range of vehicles offering the company's most sought-after features at reduced prices will continue to be available in June. Despite slow industry sales, the Company finished the month with 412,009 units of inventory, or a 75-day supply. As part of a planned reduction, inventory is down 14 percent compared with May 2007 when it totaled 479,501 units. Let's Refuel America $2.99 Gas Guarantee Buyers were most likely to choose the gas guarantee incentive option versus cash back or 0 percent financing when purchasing the Dodge Journey, Dodge Caliber, Chrysler Sebring Sedan, Dodge Avenger and Chrysler Town & Country. "We are pleased with the consumer response to the Let's Refuel America $2.99 Gas Guarantee program," Press said. "Shoppers really appreciate the opportunity to stabilize their fuel costs and to increase their savings if gas prices continue to rise. The program gives consumers three incentive choices of similar current value to help them address their most pressing needs. With great high mileage product, creative incentive choices, a strong dealer network, and dedicated employees, we are ushering in new confidence for the month of June." For additional information, refer to http://www.letsrefuelamerica.com About Chrysler LLC Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.68 million vehicles. Sales outside of North America were the highest in a decade with an increase of 15 percent from 2006. The Company's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Charger.Chrysler LLC U.S. Sales Summary Thru May 2008 Month Sales Vol % Model Curr Yr Pr Yr Change Sebring 7,124 10,304 -31% 300 4,763 11,687 -59% Crossfire 250 1,517 -84% PT Cruiser 5,203 10,059 -48% Aspen 2,037 1,724 18% Pacifica 530 3,487 -85% Town & Country 12,869 14,379 -11% CHRYSLER BRAND 32,776 53,157 -38% Compass 3,114 3,735 -17% Patriot 8,199 4,504 82% Wrangler 9,260 12,332 -25% Liberty 6,228 7,654 -19% Grand Cherokee 6,979 9,101 -23% Commander 2,061 5,544 -63% JEEP BRAND 35,841 42,870 -16% Caliber 12,856 12,052 7% Avenger 6,354 8,638 -26% Charger 10,134 13,463 -25% Challenger 71 0 0% Viper 126 27 367% Magnum 274 2,651 -90% Dakota 3,605 4,838 -25% Ram P/U 19,727 31,327 -37% Journey 7,520 0 0% Caravan 13,655 18,236 -25% Durango 1,360 4,364 -69% Nitro 2,667 6,110 -56% Sprinter 1,781 1,351 32% DODGE BRAND 80,130 103,366 -22% TOTAL CHRYSLER LLC 148,747 199,393 -25% TOTAL CAR 42,124 62,621 -33% TOTAL TRUCK 106,623 136,772 -22% Selling Days 27 26 Sales CYTD Vol % Model Curr Yr Pr Yr Change Sebring 42,911 38,797 11% 300 35,486 51,199 -31% Crossfire 905 4,544 -80% PT Cruiser 26,614 43,145 -38% Aspen 12,289 10,932 12% Pacifica 3,888 28,502 -86% Town & Country 57,973 66,951 -13% CHRYSLER BRAND 180,066 244,070 -26% Compass 16,318 18,812 -13% Patriot 31,795 10,336 208% Wrangler 39,773 54,699 -27% Liberty 35,917 41,560 -14% Grand Cherokee 36,739 49,493 -26% Commander 14,352 27,642 -48% JEEP BRAND 174,894 202,542 -14% Caliber 53,012 48,564 9% Avenger 37,266 32,367 15% Charger 50,173 54,443 -8% Challenger 71 0 0% Viper 515 227 127% Magnum 6,061 13,465 -55% Dakota 14,936 24,343 -39% Ram P/U 112,795 154,143 -27% Journey 17,569 0 0% Caravan 61,591 94,220 -35% Durango 13,186 23,628 -44% Nitro 21,321 31,444 -32% Sprinter 6,913 4,812 44% DODGE BRAND 395,409 483,134 -18% TOTAL CHRYSLER LLC 750,369 929,746 -19% TOTAL CAR 227,289 251,186 -10% TOTAL TRUCK 523,080 678,560 -23% Selling Days 129 127
June 3, 200817 yr It's a shame Chrysler can't keep the Sprinter. It's an fuel economical alternative to Econolines and Safaris.
June 3, 200817 yr It's interesting that Chrysler is doing poorly in the U.S., but is up 6.2% for the month up here. I wonder why Canadians seem to like Chrysler better than Americans. Chrysler is nearly 2 points higher than Ford for market share so far this year and climbing.
June 3, 200817 yr Just die already. The Sprinter will probably remain available in the US, just not as a Dodge. It seems like a pretty good alternative to other full-size fans, one segment that will probably sell steadily while sales in other segments fall.
June 4, 200817 yr sprinter rocks. who 3 years ago would have ever guessed the 300's fall from grace. thing is, the 300 is still a good car, even with a v6 instead of a hemi. live by fashion, die by it too. down 59%? wow. thing is, many folks driving large suv's would really like downsizing into a 300. journey is doing well but it looks like it is just making up for lost van sales more than anything. chrysler simply can't keep pace with new models and such. to bad, i would rather see them stay than toyota but this is not good.
June 4, 200817 yr sprinter rocks. who 3 years ago would have ever guessed the 300's fall from grace. thing is, the 300 is still a good car, even with a v6 instead of a hemi. live by fashion, die by it too. down 59%? wow. thing is, many folks driving large suv's would really like downsizing into a 300. journey is doing well but it looks like it is just making up for lost van sales more than anything. chrysler simply can't keep pace with new models and such. to bad, i would rather see them stay than toyota but this is not good. I was noticing how the 300 sales have really slid. The Charger ha sslid too but not nearly as much. This would be a good time for Chrysler to actually use some kind of Hybrid system in their cars, as well as put 5-speeds in the base models. The 2.7L is at least decent on gas, an extra gear would give it better motivation and fuel economy. Chrysler needs to get it's Phoenix engines online, they are supposed to have advanced technologies including MDS and such. The Journey is both aimed at Crossover shoppers and shoppers who would have purchased the discontinued SWB Caravan. The small cars and midsizers need interior and powertrain overhauls ASAP and they would actually be quite good. Edited June 4, 200817 yr by Dodgefan
June 4, 200817 yr Death Becomes Her. Horrible to say, but I'd rather see ChryCo go before Ford or GM I'd rather see ChryCo go than Honda or Mazda... Chris
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