July 1, 200817 yr http://media.ford.com/article_display.cfm?article_id=28526 No way to sugarcoat this...June was a horrible month for Ford. The only vehicles that saw increases were the Fusion, Milan, C70, and V70. FORD MOTOR COMPANY JUNE 2008 U.S. SALES --------------------------------------- June % Year-To-Date % ---- ------------ 2008 2007 Change 2008 2007 Change ---- ---- ------ ---- ---- ------ Sales By Brand Ford 145,715 204,303 -28.7 979,571 1,125,016 -12.9 Lincoln 9,718 12,494 -22.2 56,894 73,333 -22.4 Mercury 11,657 15,660 -25.6 72,595 95,192 -23.7 ------ ------ ------ ------ Total Ford, Lincoln and Mercury 167,090 232,457 -28.1 1,109,060 1,293,541 -14.3 Volvo 7,001 9,572 -26.9 46,181 53,808 -14.2 ----- ----- ------ ------ Total Ford Motor Company 174,091 242,029 -28.1 1,155,241 1,347,349 -14.3 Ford, Lincoln and Mercury Sales By Type Cars 65,109 74,096 -12.1 400,445 426,915 -6.2 Crossover Utility Vehicles 33,906 41,262 -17.8 213,057 207,298 2.8 Sport Utility Vehicles 12,664 27,946 -54.7 98,708 150,564 -34.4 Trucks and Vans 55,411 89,153 -37.8 396,850 508,764 -22.0 ------ ------ ------- ------- Total Trucks 101,981 158,361 -35.6 708,615 866,626 -18.2 ------- ------- ------- ------- Total Vehicles 167,090 232,457 -28.1 1,109,060 1,293,541 -14.3 FORD BRAND JUNE 2008 U.S. SALES ------------------------------- June % Year-To-Date % ---- ------------ 2008 2007 Change 2008 2007 Change ---- ---- ------ ---- ---- ------ Crown Victoria 3,929 5,575 -29.5 27,440 36,211 -24.2 Taurus 4,099 8,865 -53.8 31,916 36,270 -12.0 Fusion 14,726 12,435 18.4 87,923 78,695 11.7 Focus 17,950 19,000 -5.5 123,449 96,732 27.6 Mustang 10,893 12,781 -14.8 55,053 77,341 -28.8 GT 0 0 NA 0 231 -100.0 - - - --- Ford Cars 51,597 58,656 -12.0 325,781 325,480 0.1 Flex 1,379 0 NA 1,379 0 NA Edge 9,993 12,470 -19.9 68,727 58,783 16.9 Escape 15,099 19,147 -21.1 92,065 92,205 -0.2 Taurus X 2,217 2,457 -9.8 14,769 19,778 -25.3 ----- ----- ------ ------ Ford Crossover Utility Vehicles 28,688 34,074 -15.8 176,940 170,766 3.6 Expedition 3,605 8,972 -59.8 32,291 50,334 -35.8 Explorer 6,819 14,204 -52.0 49,935 74,704 -33.2 ----- ------ ------ ------ Ford Sport Utility Vehicles 10,424 23,176 -55.0 82,226 125,038 -34.2 F-Series 38,789 65,156 -40.5 274,713 355,438 -22.7 Ranger 4,882 7,372 -33.8 41,303 42,970 -3.9 Econoline/Club Wagon 10,706 14,194 -24.6 74,575 94,835 -21.4 Freestar 0 0 NA 0 2,390 -100.0 Low Cab Forward 120 491 -75.6 554 1,627 -65.9 Heavy Trucks 509 1,184 -57.0 3,479 6,472 -46.2 --- ----- ----- ----- Ford Trucks and Vans 55,006 88,397 -37.8 394,624 503,732 -21.7 ------ ------ ------- ------- Ford Brand 145,715 204,303 -28.7 979,571 1,125,016 -12.9 LINCOLN BRAND JUNE 2008 U.S. SALES ---------------------------------- June % Year-To-Date % ---- ------------ 2008 2007 Change 2008 2007 Change ---- ---- ------ ---- ---- ------ MKS 385 0 NA 385 0 NA MKZ 2,622 3,123 -16.0 18,647 17,053 9.3 Town Car 2,863 3,170 -9.7 9,039 23,035 -60.8 MKX 2,243 3,400 -34.0 17,563 16,854 4.2 Navigator 1,200 2,045 -41.3 9,034 12,059 -25.1 Mark LT 405 756 -46.4 2,226 4,332 -48.6 --- --- ----- ----- Lincoln Brand 9,718 12,494 -22.2 56,894 73,333 -22.4 MERCURY BRAND JUNE 2008 U.S. SALES ---------------------------------- June % Year-To-Date % ---- ------------ 2008 2007 Change 2008 2007 Change ---- ---- ------ ---- ---- ------ Grand Marquis 2,548 3,936 -35.3 16,741 31,263 -46.5 Sable 2,121 2,447 -13.3 9,426 10,238 -7.9 Milan 2,973 2,764 7.6 20,426 19,846 2.9 Mariner 2,975 3,788 -21.5 18,554 19,678 -5.7 Mountaineer 1,040 2,725 -61.8 7,448 13,467 -44.7 Monterey 0 0 NA 0 700 -100.0 - - - --- Mercury Brand 11,657 15,660 -25.6 72,595 95,192 -23.7 VOLVO BRAND JUNE 2008 U.S. SALES -------------------------------- June % Year-To-Date % ---- ------------ 2008 2007 Change 2008 2007 Change ---- ---- ------ ---- ---- ------ S40 560 1,528 -63.4 6,772 10,512 -35.6 V50 209 254 -17.7 1,031 1,517 -32.0 S60 732 1,937 -62.2 6,311 9,445 -33.2 S80 1,033 1,099 -6.0 6,912 6,162 12.2 V70 863 322 168.0 2,102 1,714 22.6 XC70 922 1,131 -18.5 5,634 6,200 -9.1 XC90 1,511 2,860 -47.2 11,465 15,762 -27.3 C70 724 441 64.2 3,604 2,496 44.4 C30 447 0 NA 2,350 0 NA --- - ----- - Volvo Brand 7,001 9,572 -26.9 46,181 53,808 -14.2 SOURCE Ford Motor Company
July 1, 200817 yr http://media.ford.com/article_display.cfm?article_id=28526 No way to sugarcoat this...June was a horrible month for Ford. The only vehicles that saw increases were the Fusion, Milan, C70, and V70. I just saw on Detnews.com that Toyota is down 21%. I am sure all the headlines will mention how the Big 3 sales were all horrible in June, but won't say much about Toyota
July 1, 200817 yr I just saw on Detnews.com that Toyota is down 21%. I am sure all the headlines will mention how the Big 3 sales were all horrible in June, but won't say much about Toyota Newsflash. This just in. Big 3 get bad press because they are bad. I bet you are wrong. If Toyota is off 21% that is big news and will be reported. The real question is: Will the media start to catch on to what is happening with Honda?
July 4, 200817 yr I think the midcycle restyle of the MKZ should include installing an EcoBoost 4 cylinder as the base engine. This would give the car a more fuel efficient base engine that would still seem more upscale than the normally aspirated 4 cylinders in the Fusion and Milan. I would also like to see a lot more exterior differentiation between the MKZ and its mainstream platform mates, but I doubt that would happen with a midcycle update. I would like to see Lincoln expand its lineup into premium compact territory as well as other segments or see Ford Corporation transform Mercury into a premium small car division that complements Lincoln with sub-MKZ/sub-MKX products. I think the best long term plan would be to let Mercury fade away when the Milan and Mariner reach the end of their product cycles (the Mountaineer and Grand Marquis could be discontinued immediately and the Sable could stop production when the redesigned Taurus comes out next year) and expand Lincoln' s product portfolio to allow it to become more of a full scale premium division. I also think Lincoln should revert back to traditional model names (the MK"?" alpha moniker system is ridiculous, meaningless, and confusing). Lincoln's future lineup could look like this: * Premiere: Compact sedan, wagon, and coupe-cabrio on the C1 platform. * Versailles: Midsize sedan, wagon, and coupe-cabrio on EUCD platform. * Continental: Large sedan on the D3 platform. * Capri: Small RWD retractable hardtop roadster on MX-5 Miata platform. * Mark IV: RWD coupe-cabrio based on an independent rear suspension version of the Mustang platform. * Sentinel: Compact crossover based on the C1 platform. * Aviator: Midsize crossover based on the EUCD platform. * Navigator: Large crossover based on the D3 platform. ****************************************************************** "volvo. 9 models and only 7000 sales. shut down the brand." - regfootball: I would rather see Ford sell Volvo instead of shutting it down. It would be financially more advantageous to sell it than discontinue the division. Volvo was an independent company when Ford bought it and I think it would be viewed as an asset by many other auto companies who hope to buy it (especially 2 particular German companies that might desire to have a premium FWD division: BMW and Mercedes). Ford could definitely use the revenue that could be generated by selling Volvo.
July 4, 200817 yr Newsflash. This just in. Big 3 get bad press because they are bad. I bet you are wrong. If Toyota is off 21% that is big news and will be reported. The real question is: Will the media start to catch on to what is happening with Honda? Every article I read so far puts Detroit in bankruptcy. If they mention Toyota at all, it is as an afterthought.
July 4, 200817 yr Honda was only up 1%, as if that was HUGE! A few years ago Honda was pushing their "new trucks, redefined" and also "HP,HP,HP"! Now, Ridgeline, Elements, Pilots, and Acura SUV's are piling up like Mopars. Back on topic, Focus kicked rear this model year and showed that enthusiasts do not know what will sell. Edited July 4, 200817 yr by Chicagoland
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