October 1, 200817 yr American Honda Reports September Sales Oct. 1 /PRNewswire/ Link to Press Release TORRANCE, Calif., Oct. 1 /PRNewswire/ -- American Honda Motor Co., Inc., posted September vehicle sales of 96,626, a decline of 20.9 percent compared to September 2007 results. American Honda year-to-date sales of 1,180,583 represent a 1.1 percent decrease. "This September was an incredibly volatile month for Wall Street," said Dick Colliver, executive vice president of sales for American Honda. "Obviously, no one is immune to market shifts as dramatic as we have been seeing." Honda Division posted September sales of 86,629, a decline of 20.0 percent versus September 2007. Honda total car sales decreased by 18.5 percent to 50,611. Honda light truck sales decreased 22.0 percent to 36,018. The Fit achieved a September record of 6,515, up 48.7 percent in its first full month available as a completely redesigned 2009 model. The Acura Division posted sales of 9,997, a decrease of 27.5 percent compared to September 2007. * The daily selling rate is calculated with 24 days for September 2008 and 25 days for September 2007. The year-to-date daily selling rate is calculated with 230 days for 2008 and 230 days for 2007. All percentages represent the daily selling rate. For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit http://www.hondanews.com. Consumer information is available at http://www.honda.com. American Honda Vehicle Sales For September 2008 Month-to-Date September September DSR** 2008 2007 % Chg. American Honda Total 96,626 127,200 -20.9% Total Car Sales 56,031 71,967 -18.9% Total Truck Sales 40,595 55,233 -23.4% Honda Total Car Sales 50,611 64,711 -18.5% Honda Total Truck Sales 36,018 48,120 -22.0% Acura Total Car Sales 5,420 7,256 -22.2% Acura Total Truck Sales 4,577 7,113 -33.0% Domestic Car Sales * 42,766 58,015 -23.2% Honda Division 39,749 53,691 -22.9% Acura Division 3,017 4,324 -27.3% Domestic Truck Sales * 33,716 40,514 -13.3% Honda Division 29,139 33,401 -9.1% Acura Division 4,577 7,113 -33.0% Import Car Sales 13,265 13,952 -1.0% Honda Division 10,862 11,020 2.7% Acura Division 2,403 2,932 -14.6% Import Truck Sales 6,879 14,719 -51.3% Honda Division 6,879 14,719 -51.3% MODEL BREAKOUTS BY DIVISION Honda Division Total 86,629 112,831 -20.0% Fit 6,515 4,565 48.7% Accord * 22,371 35,031 -33.5% Memo: Accord Hybrid 0 229 Civic * 21,577 24,752 -9.2% Memo: Civic Hybrid 2,020 2,092 0.6% S2000 148 363 -57.5% Insight 0 0 FCX 0 0 FCX Clarity 0 Odyssey * 10,783 16,464 -31.8% Pilot * 5,192 6,191 -12.6% CR-V * 15,928 19,769 -16.1% Element * 1,739 2,403 -24.6% Ridgeline 2,376 3,293 -24.8% Acura Division Total 9,997 14,369 -27.5% RSX 0 1 TL * 3,017 4,324 -27.3% TSX 2,144 2,574 -13.2% RL 259 357 -24.4% MDX * 3,669 5,162 -26.0% RDX * 908 1,951 -51.5% Selling Days 24 25 Year-to-Date September September DSR** 2008 2007 % Chg. American Honda Total 1,180,583 1,193,520 -1.1% Total Car Sales 730,160 677,779 7.7% Total Truck Sales 450,423 515,741 -12.7% Honda Total Car Sales 664,596 601,484 10.5% Honda Total Truck Sales 400,159 455,310 -12.1% Acura Total Car Sales 65,564 76,295 -14.1% Acura Total Truck Sales 50,264 60,431 -16.8% Domestic Car Sales * 545,218 552,810 -1.4% Honda Division 509,559 507,738 0.4% Acura Division 35,659 45,072 -20.9% Domestic Truck Sales * 356,856 367,040 -2.8% Honda Division 306,592 306,609 0.0% Acura Division 50,264 60,431 -16.8% Import Car Sales 184,942 124,969 48.0% Honda Division 155,037 93,746 65.4% Acura Division 29,905 31,223 -4.2% Import Truck Sales 93,567 148,701 -37.1% Honda Division 93,567 148,701 -37.1% MODEL BREAKOUTS BY DIVISION Honda Division Total 1,064,755 1,056,794 0.8% Fit 63,368 41,085 54.2% Accord * 313,228 301,879 3.8% Memo: Accord Hybrid 196 2,808 -93.0% Civic * 285,715 254,955 12.1% Memo: Civic Hybrid 27,597 23,828 15.8% S2000 2,276 3,552 -35.9% Insight 0 3 FCX 6 10 -40.0% FCX Clarity 3 Odyssey * 112,041 130,267 -14.0% Pilot * 79,430 95,463 -16.8% CR-V * 158,024 167,223 -5.5% Element * 22,429 27,965 -19.8% Ridgeline 28,235 34,392 -17.9% Acura Division Total 115,828 136,726 -15.3% RSX 1 295 -99.7% TL * 35,659 45,072 -20.9% TSX 26,138 26,007 0.5% RL 3,766 4,919 -23.4% MDX * 36,888 42,954 -14.1% RDX * 13,376 17,477 -23.5% Selling Days 230 230 * Honda and Acura vehicles are made of domestic and global sourced parts. ** Daily Selling Rate
October 2, 200817 yr not too bad. Still, though, you know it's bad when Honda posts a double-digit drop.
October 2, 200817 yr The Malibu was within 3000 sales of the Accord, that's pretty impressive (though it did have employee pricing, not sure what deals the Accord had).
October 2, 200817 yr The Malibu was within 3000 sales of the Accord, that's pretty impressive (though it did have employee pricing, not sure what deals the Accord had). Checking right now, and there are no offers available for the Accord. I don't know if there's a way to see if there were any offers in the last month, but if there were they were probably minimal. The Malibu was at a 33% fleet rate earlier this year. That and the employee pricing probably account for close to half of its sales. The Camry also tanked, and I see that Toyota does have some incentives (not much) on it right now, such as 0% APR and cash-back. Looks like they're based on region. The Malibu and Impala increases were surprising, I wonder if it was employee pricing and fleet sales that helped so much.
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