November 11, 200817 yr American Honda Reports October Sales Nov. 3 /PRNewswire/ Link to Press Release Honda Fit sets monthly record; Acura TL sales up 22.2 percent TORRANCE, Calif., Nov. 3 /PRNewswire/ -- American Honda Motor Co., Inc., posted October sales of 85,864, a decline of 28.0 percent based on the daily selling rate*, compared to record October 2007 results. American Honda year-to-date sales of 1,266,447 represent a 3.6 percent decrease. Honda Division posted October sales of 75,756, a decline of 28.4 percent versus October 2007. The Fit achieved an October record of 6,478, up 28.1 percent in its second month available as a completely redesigned 2009 model. The Acura Division posted sales of 10,108, a decrease of 24.5 percent compared to October 2007. The TL, with sales of 4,340, increased 22.2 percent in its first full month available as a completely redesigned 2009 model. Acura total car sales are up 2.0 percent. * The daily selling rate (DSR) is calculated with 27 days for October 2008, versus 26 days for October 2007. Year-to-date, the DSR is calculated with 257 days for 2008, versus 256 days for 2007. All percentages reflect DSR. For more information about Honda vehicles, please visit http://www.honda.com. For media inquiries, please go to http://www.hondanews.com. For more information about Acura vehicles, please visit http://www.acura.com. For media inquiries, please go to http://www.acuranews.com. American Honda Vehicle Sales For October 2008 Month-to-Date October October DSR** 2008 2007 % Chg. American Honda Total 85,864 114,799 -28.0% Total Car Sales 51,400 66,015 -25.0% Total Truck Sales 34,464 48,784 -32.0% Honda Total Car Sales 44,944 59,921 -27.8% Honda Total Truck Sales 30,812 41,992 -29.3% Acura Total Car Sales 6,456 6,094 2.0% Acura Total Truck Sales 3,652 6,792 -48.2% Domestic Car Sales * 39,803 50,402 -24.0% Honda Division 35,463 46,981 -27.3% Acura Division 4,340 3,421 22.2% Domestic Truck Sales * 29,986 34,752 -16.9% Honda Division 26,334 27,960 -9.3% Acura Division 3,652 6,792 -48.2% Import Car Sales 11,597 15,613 -28.5% Honda Division 9,481 12,940 -29.4% Acura Division 2,116 2,673 -23.8% Import Truck Sales 4,478 14,032 -69.3% Honda Division 4,478 14,032 -69.3% MODEL BREAKOUTS BY DIVISION Honda Division Total 75,756 101,913 -28.4% Fit 6,478 4,868 28.1% Accord * 19,783 30,936 -38.4% Memo: Accord Hybrid 1 243 -99.6% Civic * 18,582 23,809 -24.8% Memo: Civic Hybrid 1,621 2,286 -31.7% S2000 100 308 -68.7% Insight 0 0 FCX 0 0 FCX Clarity 1 Odyssey * 9,208 14,451 -38.6% Pilot * 4,980 5,920 -19.0% CR-V * 13,169 16,780 -24.4% Element * 1,361 2,269 -42.2% Ridgeline 2,094 2,572 -21.6% Acura Division Total 10,108 12,886 -24.5% RSX 0 0 TL * 4,340 3,421 22.2% TSX 1,844 2,308 -23.1% RL 272 365 -28.2% MDX * 3,005 4,855 -40.4% RDX * 647 1,937 -67.8% Selling Days 27 26 Year-to-Date October October DSR** 2008 2007 % Chg. American Honda Total 1,266,447 1,308,319 -3.6% Total Car Sales 781,560 743,794 4.7% Total Truck Sales 484,887 564,525 -14.4% Honda Total Car Sales 709,540 661,405 6.9% Honda Total Truck Sales 430,971 497,302 -13.7% Acura Total Car Sales 72,020 82,389 -12.9% Acura Total Truck Sales 53,916 67,223 -20.1% Domestic Car Sales * 585,021 603,212 -3.4% Honda Division 545,022 554,719 -2.1% Acura Division 39,999 48,493 -17.8% Domestic Truck Sales * 386,842 401,792 -4.1% Honda Division 332,926 334,569 -0.9% Acura Division 53,916 67,223 -20.1% Import Car Sales 196,539 140,582 39.3% Honda Division 164,518 106,686 53.6% Acura Division 32,021 33,896 -5.9% Import Truck Sales 98,045 162,733 -40.0% Honda Division 98,045 162,733 -40.0% MODEL BREAKOUTS BY DIVISION Honda Division Total 1,140,511 1,158,707 -2.0% Fit 69,846 45,953 51.4% Accord * 333,011 332,815 -0.3% Memo: Accord Hybrid 197 3,051 -93.6% Civic * 304,297 278,764 8.7% Memo: Civic Hybrid 29,218 26,114 11.5% S2000 2,376 3,860 -38.7% Insight 0 3 FCX 6 10 -40.2% FCX Clarity 4 Odyssey * 121,249 144,718 -16.5% Pilot * 84,410 101,383 -17.1% CR-V * 171,193 184,003 -7.3% Element * 23,790 30,234 -21.6% Ridgeline 30,329 36,964 -18.3% Acura Division Total 125,936 149,612 -16.2% RSX 1 295 -99.7% TL * 39,999 48,493 -17.8% TSX 27,982 28,315 -1.6% RL 4,038 5,284 -23.9% MDX * 39,893 47,809 -16.9% RDX * 14,023 19,414 -28.0% Selling Days 257 256 * Honda and Acura vehicles are made of domestic and global sourced parts. ** Daily Selling Rate Month-to-Date Year-to-Date October October DSR** October October DSR** 2008 2007 % Chg. 2008 2007 % Chg. Hybrid 1,622 2,529 -38.2% 29,415 29,168 0.5%
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