December 3, 200817 yr Ford Share Increases for Second Straight Month Dec. 2 /PRNewswire/ Link to Article - Ford market share higher than a year ago for the second month in a row; Ford, Lincoln and Mercury sales totaled 118,818, down 30 percent versus November 2007 - F-Series sales totaled 37,911 including nearly 5,000 all-new 2009 model F-150s - Ford announces first quarter 2008 North American production plan DEARBORN, Mich., Dec. 2 /PRNewswire-FirstCall/ -- Ford, Lincoln and Mercury outpaced industry-wide November sales, thanks largely to F-Series truck sales, and grew its retail and total market share for the second straight month. Ford, Lincoln and Mercury dealers reported total sales of 118,818 in November, down 30 percent versus a year ago, while industry-wide auto sales in November were down an estimated 35 percent as the weakening economy continues to take a toll on consumer confidence and spending. "The economy continues to weaken and auto sales reflect this reality," said Jim Farley, Ford group vice president, Marketing and Communications. "At Ford, we are focused on executing our plan. In 2009 and 2010, we'll launch an unprecedented number of new vehicles, and every product will offer consumers the best or among the best fuel economy in its class." In recent weeks, Ford has received significant endorsements from independent third parties for its quality and safety. Ford's initial vehicle quality is now on par with Toyota and Honda, and Ford now has more 5-star vehicles and Insurance Institute for Highway Safety (IIHS) "Top Safety Picks" than any other company in the industry. November marked the official introduction of the all-new F-150. F-Series sales totaled 37,911 including nearly 5,000 all-new 2009 model F-150s. Ford's F-Series has been America's No. 1-selling truck for 31 years in a row, and the new F-150 is designed and engineered to further raise the bar in the light- duty pickup market. The 2009 model Ford F-150 has class-leading capability with 11,300 pounds towing and 3,030 pounds payload and unsurpassed fuel economy of 21 mpg highway with the SFE package, which is available on F-150's highest-volume XL and XLT series. The new 2009 F-150 also earned the IIHS's "Top Safety Pick" award, the Texas Auto Writers Association's "Truck of Texas" top honor and is projected to have the best residual value of full-size light-duty pickups according to the Automotive Leasing Guide. North American Production The company plans to produce 430,000 vehicles in the first quarter of 2009. During the first quarter of 2008, the company produced 692,000 vehicles. The fourth quarter 2008 production plan is unchanged from the previously announced plan of 430,000 vehicles. "We believe the economy will continue to weaken in 2009," said Farley. "Our near-term production plan reflects this view, as we continue to align capacity with customer demand." Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers. About Ford Motor Company Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 224,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit http://www.ford.com. FORD MOTOR COMPANY NOVEMBER 2008 U.S. SALES -------------------------------------------- November % Year-To-Date % --------- ------------ 2008 2007 Change 2008 2007 Change ---- ---- ------ ---- ---- ------ Sales By Brand Ford 103,055 147,310 -30.0 1,571,543 1,927,596 -18.5 Lincoln 8,019 8,744 -8.3 98,242 121,422 -19.1 Mercury 7,744 13,204 -41.4 111,375 155,791 -28.5 ----- ------ ------ ------- Total Ford, Lincoln and Mercury 118,818 169,258 -29.8 1,781,160 2,204,809 -19.2 Volvo 4,404 8,227 -46.5 68,149 96,872 -29.7 ----- ----- ------ ------ Total Ford Motor Company 123,222 177,485 -30.6 1,849,309 2,301,681 -19.7 Ford, Lincoln and Mercury Sales By Type Cars 37,272 54,439 -31.5 628,878 698,252 -9.9 Crossover Utility Vehicles 22,016 33,271 -33.8 340,471 372,747 -8.7 Sport Utility Vehicles 10,586 17,575 -39.8 148,084 253,389 -41.6 Trucks and Vans 48,944 63,973 -23.5 663,727 880,421 -24.6 ------ ------ ------- ------- Total Trucks 81,546 114,819 -29.0 1,152,282 1,506,557 -23.5 ------ ------- --------- --------- Total Vehicles 118,818 169,258 -29.8 1,781,160 2,204,809 -19.2 FORD BRAND NOVEMBER 2008 U.S. SALES ----------------------------------- November % Year-To-Date % --------- ------------ 2008 2007 Change 2008 2007 Change ---- ---- ------ ---- ---- ------ Crown Victoria 2,934 5,170 -43.2 45,550 56,456 -19.3 Taurus 3,040 3,895 -22.0 49,207 61,770 -20.3 Fusion 8,914 12,278 -27.4 137,295 136,007 0.9 Focus 8,194 13,213 -38.0 184,152 159,190 15.7 Mustang 3,667 7,352 -50.1 87,224 126,311 -30.9 GT 0 0 NA 0 231 -100.0 - - - --- Ford Cars 26,749 41,908 -36.2 503,428 539,965 -6.8 Flex 2,203 0 NA 11,772 0 NA Edge 5,080 12,594 -59.7 104,861 116,403 -9.9 Escape 10,019 12,383 -19.1 145,577 152,294 -4.4 Taurus X 1,234 2,728 -54.8 22,141 37,343 -40.7 ----- ----- ------ ------ Ford Crossover Utility Vehicles 18,536 27,705 -33.1 284,351 306,040 -7.1 Expedition 4,371 5,627 -22.3 51,290 82,771 -38.0 Explorer 4,763 8,609 -44.7 73,093 126,930 -42.4 ----- ----- ------ ------- Ford Sport Utility Vehicles 9,134 14,236 -35.8 124,383 209,701 -40.7 F-Series 37,911 46,568 -18.6 473,933 635,520 -25.4 Ranger 3,311 4,938 -32.9 62,017 67,147 -7.6 Econoline/Club Wagon 6,915 11,100 -37.7 116,763 153,876 -24.1 Freestar 0 0 NA 0 2,390 -100.0 Low Cab Forward 34 151 -77.5 809 2,573 -68.6 Heavy Trucks 465 704 -33.9 5,859 10,384 -43.6 --- --- ----- ------ Ford Trucks and Vans 48,636 63,461 -23.4 659,381 871,890 -24.4 ------ ------ ------- ------- Ford Brand 103,055 147,310 -30.0 1,571,543 1,927,596 -18.5 LINCOLN BRAND NOVEMBER 2008 U.S. SALES -------------------------------------- November % Year-To-Date % --------- ------------ 2008 2007 Change 2008 2007 Change ---- ---- ------ ---- ---- ------ MKS 1,958 0 NA 10,882 0 NA MKZ 1,805 2,712 -33.4 28,028 31,190 -10.1 Town Car 1,454 488 198.0 14,285 26,545 -46.2 MKX 1,526 3,360 -54.6 26,962 34,097 -20.9 Navigator 968 1,672 -42.1 13,739 21,759 -36.9 Mark LT 308 512 -39.8 4,346 7,831 -44.5 --- --- ----- ----- Lincoln Brand 8,019 8,744 -8.3 98,242 121,422 -19.1 MERCURY BRAND NOVEMBER 2008 U.S. SALES -------------------------------------- November % Year-To-Date % --------- ------------ 2008 2007 Change 2008 2007 Change ---- ---- ------ ---- ---- ------ Grand Marquis 2,437 4,702 -48.2 27,495 46,577 -41.0 Sable 1,230 1,180 4.2 15,586 19,663 -20.7 Milan 1,639 3,449 -52.5 29,174 34,312 -15.0 Mariner 1,954 2,206 -11.4 29,158 32,610 -10.6 Mountaineer 484 1,667 -71.0 9,962 21,929 -54.6 Monterey 0 0 NA 0 700 -100.0 - - - --- Mercury Brand 7,744 13,204 -41.4 111,375 155,791 -28.5 VOLVO BRAND NOVEMBER 2008 U.S. SALES ------------------------------------ November % Year-To-Date % --------- ------------ 2008 2007 Change 2008 2007 Change ---- ---- ------ ---- ---- ------ S40 622 1,239 -49.8 9,260 16,997 -45.5 V50 166 239 -30.5 1,723 2,665 -35.3 S60 431 1,575 -72.6 8,700 17,043 -49.0 S80 844 764 10.5 10,079 11,614 -13.2 V70 191 326 -41.4 3,003 3,428 -12.4 XC70 504 1,153 -56.3 8,708 11,179 -22.1 XC90 1,145 2,244 -49.0 17,338 27,993 -38.1 C70 216 298 -27.5 5,358 4,220 27.0 C30 285 389 -26.7 3,980 1,733 129.7 --- --- ----- ----- Volvo Brand 4,404 8,227 -46.5 68,149 96,872 -29.7
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