Dumbasses.

That's the final word from GM? Bummer. I just can't see LaCrosse as the top of the line Buick sedan once Lucerne fades away. Oh well.

Could be one of Buick's ploys. Bring the car out as the old name, later offer an Invicta trim level, then drop the old name for the trim name when it is convenient. Too bad they can't just get it right from the start.

Edited January 6, 200916 yr by InvictaMan

GM could use the "Invicta" name for this car in North America as well as in Europe if they decide to rebadge it as a flagship sedan for Opel. Since "Invicta" ends in an "a", it will fit in with the naming scheme for Opel models. If "Invicta" doesn't have any questionable slang connotations in Canada (like "LaCrosse" does), then GM wouldn't have to market the same car under two different names in the U.S. and Canada (besides, "Allure" seems kind of weak and effeminate; definitely not a name worthy to grace Buick's new flagship).