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First completed Aston Martin One-77 wins Concorso d'Eleganza Design Award

Intrepidation
in Aston Martin

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Aston Martin finally took the wraps off the first completed One-77 this past weekend at the Concorso d'Eleganza on the shores of Lake Como and came away with the top design prize at the event. Aston Martin CEO Dr Ulrich Bez was on hand to show off the car that we saw in skeletal form at the Geneva Motor Show in March. While the aesthetics of this new Aston have drawn decidedly mixed reviews, there is no doubt that it is a striking machine. The huge grille flanked by large air scoops is a departure from the classically beautiful Astons of the last 15 years and even goes well beyond the DBS. However, when considered in the context of its functionality, the appearance makes much more sense. Check out new high-res images released by Aston Martin today of the first completed One-77 in the gallery below.

Autoblog

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The front is still over designed, but my god the rest of it is beautiful.

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    Awesome looking car except for the front end. Ive always liked the look of their cars.

    Edited by Daryl Z71

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    99% perfect, except for the fish-gill flaps at the front. The side view is freakin hot...very few cars today look that sleek in profile.

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    • Author
    99% perfect, except for the fish-gill flaps at the front. The side view is freakin hot...very few cars today look that sleek in profile.

    Things is, how could it be improved? I've thought about this for a while...I'm not sure what one would do. Making it smaller doesn't make it better. :scratchchin:

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    99% perfect, except for the fish-gill flaps at the front. The side view is freakin hot...very few cars today look that sleek in profile.

    Agreed, only the front fails.

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    99% perfect, except for the fish-gill flaps at the front. The side view is freakin hot...very few cars today look that sleek in profile.

    100%! front looks great to me!

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    Beautiful machine, love the taillight detail and the profile. Beautiful location in the first two pics also.

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    • Author

    I could easily live with the front end's quirks. Plus I bet it looks better in person.

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