In the "On the Table" section of his Autoextremist.com website, Peter DeLorenzo has written very positively :) about the Buick Lucerne and Buick's new ad campaign, "Beyond Precision." He calls the Lucerne "a handsomely-executed, contemporary sedan that exudes style and offers tremendous value." Here is a direct link. (His comments are the last item on the page.)

The only Buick ad I've seen recently is its Red Tag one. Edit: spelling

Edited November 25, 200519 yr by sciguy_0504

Yesterday I saw a Lucerne ad twice. It basically just featured the hot windshield wiper spray getting rid of snow flakes and never showed the interior. It wasn't bad, but it could have been better.

The one I saw showed a blue Lucerne in a 360-degree rotation as it drove thru a giant airplane hanger.

The Lucerne seems to be getting lots of airplay now. I've seen the snowflake one a few times already. It's ok, but it still hardly gets one excited over the car.

Jeez, I just hope the Lucerne's successful. That was a great summation of the Lucerne.