Link: http://news.yahoo.com/s/nm/20050825/bs_nm/...gm_discounts_dc

DETROIT (Reuters) - General Motors Corp. (NYSE:GM - news) on Thursday said it was extending through Sept. 30 the discount program under which it is selling anybody a new car or truck at the same low price a GM employee would pay. 

The wildly successful program, which the ailing automaker introduced on June 1, had been set to expire on Sept. 6. But GM spokeswoman Brenda Rios said it would continue through the end of next month.

Rios also said the program would now include some large pickups and sport utility vehicle from the 2006 model year. It had previously been limited to 2005 model-year vehicles.

Some Wall Street analysts have said the employee discounts are squeezing already low or non-existent profit margins on the vehicles sold by GM in North America.

But officials at the world's largest automaker have said the cost of the employee discounts is essentially unchanged from other rebates and cash-back deals offered before June 1.

In the first two months that GM offered the employee discounts, its U.S. sales jumped by 42 percent and 20 percent respectively. But Merrill Lynch analyst John Casesa said in a research note this week that GM's sales were believed to have declined by as much as 10 percent in August, because of depleted inventories of new vehicles from the outgoing 2005 model year.

The employee discounts for everyone were matched in July by Ford Motor Co. (NYSE:F - news) and DaimlerChrysler's DCXGn.DE>(NYSE:DCX - news) Chrysler arm, delivering blockbuster results for GM's smaller cross-town rivals.

Ford and Chrysler, following GM's lead, are now expected to continue their programs through Sept. 30 as well.

GM has led Detroit's incentives war ever since it introduced interest-free car loans to boost showroom traffic in the aftermath of the Sept. 11, 2001, attacks on the World Trade Center and the Pentagon.

Thursday's announcement by GM came a day after Moody's Investor Service became the last of three major ratings agencies to cut GM's debt to high-yield or "junk" status. It was the latest blow to the automaker as it battles ever intensifying global competition and rising costs.

GM's shares were down 19 cents, or 0.55 percent, at $34.08 in early-morning trading on the New York Stock Exchange.

Edited August 25, 200520 yr by VarianceJ30

Apparantly they don't think they can get rid of all the '05s in the last couple weeks of the discount and don't think they can get rid of them without it.

Apparantly they don't think they can get rid of all the '05s in the last couple weeks of the discount and don't think they can get rid of them without it.

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well I'll tell you, I dont know what the rest of the country has but I know we have the majority of the 05's of everything left in the western USA, and we probably have about 50 extended Silverados and maybe 10 Tahoes, 1 equinox, and a couple of impalas, maybe some other stuff...

but its been extended till end of September on all 06' silverados including a nascar 500$ bonus on top of the 2000$ rebate and GMS, and GMS will also be offered on Avalanch, Suburban, and Tahoe...

this will allow us to have a great labor day weekend, because I cant tell you how many customers were mislead or pissed off about it being only 05's and that there were no 05 crewcabs anywhere.

Edited August 26, 200520 yr by Newbiewar