http://www.buick.com/apprentice/index.jsp

Hell, I'm going. The fact that a '21 or under' person is attending should make them smile.

Its on Dec 13 at night. Anybody know ifs its just a drop by event or something else. I signed up since I am free all that evening, but it still does not give any hint. When it gets closer I may have to find out from the dealer.

I just needed a little more research. My local dealer site had additional information Lucerne V.I.P. Premiere Night Tuesday, December 13 6-9p.m. Details Share a wonderful evening of food, beverage and an introduction to the new Lucerne

I don't get the fancination with in-motion shots of the Lucerne.....I hate that....blurry wheels and everything else...just so dumb.

Just finished watching the Apprentice. The Lucerne looked excellent in black, though both the P-B-G dealerships looked horrible, like some Hyundai-Suzuki-Isuzu discount store. If Buick wants to get the Lexus customers, they need the right showroom and salespeople as well. The PBG store here is downright cheesy compared to its surroundings.

Just finished watching the Apprentice. The Lucerne looked excellent in black, though both the P-B-G dealerships looked horrible, like some Hyundai-Suzuki-Isuzu discount store. If Buick wants to get the Lexus customers, they need the right showroom and salespeople as well. The PBG store here is downright cheesy compared to its surroundings.

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I didn't watch the Apprentice tonight, but I agree about Buick showrooms. GM needs to seriously offer incentives/assistance for dealers to upgrade their showrooms.

As for the new website, I think it looks FANTASTIC! This will appeal to the younger and more internet savvy people. It looks very professional. Bravo, Buick!