Kia Motors America November 2009

Sales Up 18.3 Percent Month Over Month and 7.8 Percent Year to Date

IRVINE, Calif., Dec. 1 /PRNewswire/ -- Kia Motors America (KMA) today announced November sales of 17,955 units, an 18.3-percent increase over the same month last year. Year to date sales totaled 279,015, a 7.8-percent increase over the same period last year. KMA's growing lineup of distinctly styled new vehicles - including Soul, Forte and Forte Koup - accounted for 36 percent of the monthly sales volume, a five-percent increase over the previous month. Overall, small car sales delivered more than 55 percent of November volume.

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time contributing to the brand's continued gains in U.S. market share. The upcoming launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at the company's first U.S.-based manufacturing facilities in West Point, Georgia, will further enhance the lineup.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 650 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site - www.kia.com. For media information, including photography, visit www.kiamedia.com.

MONTH OF NOVEMBER YEAR-TO-DATE

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Model 2009 2008 2009 2008

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Rio 3,496 2,127 30,73 34,747

Spectra 89 3,565 47,049 65,745

Forte 4,044 n/a 21,425 n/a

Optima 1,644 1,044 35,549 43,494

Amanti 35 415 3,642 3,420

Sportage 1,340 1,348 41,382 30,572

Sorento 1,657 2,875 21,324 26,612

Sedona 1,895 2,223 26,625 24,944

Rondo 425 1,395 12,970 27,589

Borrego 825 190 9,510 1,630

Soul 2,505 n/a 28,805 n/a

Total 17,955 15,182 279,015 258,753