November 2010 Sales: Mazda

December 1, 201015 yr

MAZDA REPORTS 7.4 PERCENT SALES INCREASE FOR NOVEMBER

– Mazda sales are up 9.8 percent for the year with more than 200,000 vehicles sold –

IRVINE, Calif. – Mazda North American Operations today reported sales of 15,304 vehicles in November 2010, an increase of 7.4 percent over the same month last year. Year-to-date sales through November 2010 stand at 208,087, and are outpacing last year’s sales at this time by 9.8 percent.

Leading the sales charge for the month was MAZDA3 with 6,474 vehicles sold, accounting for a 9.3 percent increase. The MAZDA6 sport sedan also had a strong month as it posted a gain of 21.4 percent over last year with sales of 2,789 vehicles.

Mazda’s trend-setting CX-7 and CX-9 crossover SUVs continue their strong charge for the year with combined sales of more than 50,000 vehicles (25,375 for CX-7 and 25,616 for CX-9) through November. Each is up approximately 40 percent year over year.

Mazda Motor de Mexico (MMdM) reported sales of 2,386 vehicles, which is up 42.0 percent versus last year. Year-to-date sales for MMdM are up 38.0 percent with a total of 21,780 vehicles sold.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

</td> <td class="xl65" style="width: 11pt;" width="14">

</td> <td colspan="7" class="xl130" style="width: 260pt;" width="345">Month-To-Date</td> <td colspan="7" class="xl131" style="width: 262pt;" width="348">Year-To-Date</td> </tr> <tr style="height: 7.5pt;" height="10"> <td class="xl65" style="height: 7.5pt;" height="10">

</td> <td class="xl65">

</td> <td class="xl77">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl84" style="height: 12.75pt;" height="17">

</td> <td class="xl84">

</td> <td class="xl84">November</td> <td class="xl84">

</td> <td class="xl84">%</td> <td class="xl84">

</td> <td class="xl110">% MTD</td> <td class="xl84">November</td> <td class="xl84">

</td> <td class="xl84">November</td> <td class="xl84">

</td> <td class="xl84">%</td> <td class="xl84">

</td> <td class="xl110">% YTD</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl84" style="height: 12.75pt;" height="17">

</td> <td class="xl84">

</td> <td class="xl80">2010</td> <td class="xl80">

</td> <td class="xl102">2009</td> <td class="xl80">

</td> <td class="xl80">Change</td> <td class="xl84">

</td> <td class="xl116">DSR</td> <td class="xl80">2010</td> <td class="xl80">

</td> <td class="xl80">2009</td> <td class="xl80">

</td> <td class="xl80">Change</td> <td class="xl84">

</td> <td class="xl116">DSR</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt;" height="17">

</td> <td class="xl65">

</td> <td class="xl69">

</td> <td class="xl65">

</td> <td class="xl103">

</td> <td class="xl65">

</td> <td class="xl69">

</td> <td class="xl65">

</td> <td class="xl115">

</td> <td class="xl69">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Mazda2</td> <td class="xl65">

</td> <td class="xl88"> 462 </td> <td class="xl65">

</td> <td class="xl89"> - </td> <td class="xl65">

</td> <td class="xl69">N/A</td> <td class="xl65">

</td> <td class="xl69">N/A</td> <td class="xl88"> 2,187 </td> <td class="xl69">

</td> <td class="xl89"> - </td> <td class="xl69">

</td> <td class="xl69">N/A</td> <td class="xl65">

</td> <td class="xl69">N/A</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Mazda3</td> <td class="xl65">

</td> <td class="xl88"> 6,474 </td> <td class="xl88">

</td> <td class="xl89"> 5,923 </td> <td class="xl78">

</td> <td class="xl105">9.3%</td> <td class="xl78">

</td> <td class="xl115" align="right">4.7%</td> <td class="xl88"> 97,330 </td> <td class="xl88">

</td> <td class="xl89"> 88,485 </td> <td class="xl78">

</td> <td class="xl105">10.0%</td> <td class="xl65">

</td> <td class="xl115" align="right">10.4%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Mazda5</td> <td class="xl65">

</td> <td class="xl88"> 853 </td> <td class="xl88">

</td> <td class="xl89"> 1,095 </td> <td class="xl78">

</td> <td class="xl105">(22.1)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(25.3)%</td> <td class="xl88"> 14,892 </td> <td class="xl88">

</td> <td class="xl89"> 16,866 </td> <td class="xl78">

</td> <td class="xl105">(11.7)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(11.4)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl70" style="height: 18pt;" height="24">Mazda6</td> <td class="xl65">

</td> <td class="xl88"> 2,789 </td> <td class="xl88">

</td> <td class="xl89"> 2,297 </td> <td class="xl78">

</td> <td class="xl105">21.4%</td> <td class="xl78">

</td> <td class="xl115" align="right">16.4%</td> <td class="xl88"> 32,247 </td> <td class="xl88">

</td> <td class="xl89"> 32,270 </td> <td class="xl78">

</td> <td class="xl105">(0.1)%</td> <td class="xl65">

</td> <td class="xl115" align="right">0.3%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">MX-5 Miata</td> <td class="xl65">

</td> <td class="xl88"> 323 </td> <td class="xl88">

</td> <td class="xl89"> 418 </td> <td class="xl78">

</td> <td class="xl105">(22.7)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(25.9)%</td> <td class="xl88"> 6,018 </td> <td class="xl88">

</td> <td class="xl89"> 7,453 </td> <td class="xl78">

</td> <td class="xl105">(19.3)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(19.0)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">RX-8</td> <td class="xl65">

</td> <td class="xl88"> 88 </td> <td class="xl88">

</td> <td class="xl89"> 181 </td> <td class="xl78">

</td> <td class="xl105">(51.4)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(53.4)%</td> <td class="xl88"> 1,039 </td> <td class="xl88">

</td> <td class="xl89"> 2,089 </td> <td class="xl78">

</td> <td class="xl105">(50.3)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(50.1)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">CX-7</td> <td class="xl65">

</td> <td class="xl88"> 2,148 </td> <td class="xl88">

</td> <td class="xl89"> 2,209 </td> <td class="xl78">

</td> <td class="xl105">(2.%</td> <td class="xl78">

</td> <td class="xl115" align="right">(6.%</td> <td class="xl88"> 25,375 </td> <td class="xl88">

</td> <td class="xl89"> 18,005 </td> <td class="xl78">

</td> <td class="xl105">40.9%</td> <td class="xl65">

</td> <td class="xl115" align="right">41.4%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">CX-9</td> <td class="xl65">

</td> <td class="xl88"> 1,912 </td> <td class="xl88">

</td> <td class="xl89"> 1,940 </td> <td class="xl78">

</td> <td class="xl105">(1.4)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(5.5)%</td> <td class="xl88"> 25,616 </td> <td class="xl88">

</td> <td class="xl89"> 18,495 </td> <td class="xl78">

</td> <td class="xl105">38.5%</td> <td class="xl65">

</td> <td class="xl115" align="right">39.0%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Tribute</td> <td class="xl65">

</td> <td class="xl88"> 255 </td> <td class="xl88">

</td> <td class="xl89"> 187 </td> <td class="xl78">

</td> <td class="xl105">36.4%</td> <td class="xl78">

</td> <td class="xl115" align="right">30.7%</td> <td class="xl88"> 3,373 </td> <td class="xl88">

</td> <td class="xl89"> 5,278 </td> <td class="xl78">

</td> <td class="xl105">(36.1)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(35.9)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">B-Series Truck</td> <td class="xl65">

</td> <td class="xl88"> - </td> <td class="xl88">

</td> <td class="xl89"> 5 </td> <td class="xl78">

</td> <td class="xl105">(100.0)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(100.0)%</td> <td class="xl88"> 10 </td> <td class="xl88">

</td> <td class="xl89"> 571 </td> <td class="xl78">

</td> <td class="xl105">(98.2)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(98.2)%</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt;" height="17">

</td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl88">

</td> <td class="xl65">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl67" style="height: 12.75pt;" height="17">Total Vehicles</td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl88">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt;" height="17">

</td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl88">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">CARS</td> <td class="xl65">

</td> <td class="xl88"> 10,989 </td> <td class="xl88">

</td> <td class="xl88"> 9,914 </td> <td class="xl78">

</td> <td class="xl105">10.8%</td> <td class="xl78">

</td> <td class="xl115" align="right">6.2%</td> <td class="xl88"> 153,713 </td> <td class="xl88">

</td> <td class="xl88"> 147,163 </td> <td class="xl78">

</td> <td class="xl105">4.5%</td> <td class="xl65">

</td> <td class="xl115" align="right">4.8%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">TRUCKS</td> <td class="xl68">

</td> <td class="xl90"> 4,315 </td> <td class="xl90">

</td> <td class="xl90"> 4,341 </td> <td class="xl85">

</td> <td class="xl106">(0.6)%</td> <td class="xl85">

</td> <td class="xl115" align="right">(4.7)%</td> <td class="xl90"> 54,374 </td> <td class="xl90">

</td> <td class="xl90"> 42,349 </td> <td class="xl85">

</td> <td class="xl106">28.4%</td> <td class="xl68">

</td> <td class="xl115" align="right">28.9%</td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl65" style="height: 15pt;" height="20">

</td> <td class="xl65">

</td> <td class="xl91">

</td> <td class="xl86">

</td> <td class="xl107">

</td> <td class="xl86">

</td> <td class="xl115">

</td> <td class="xl91">

</td> <td class="xl86">

</td> <td class="xl107">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl66" style="height: 15pt;" height="20">TOTAL</td> <td class="xl65">

</td> <td class="xl92"> 15,304 </td> <td class="xl92">

</td> <td class="xl92"> 14,255 </td> <td class="xl87">

</td> <td class="xl108">7.4%</td> <td class="xl87">

</td> <td class="xl122" align="right">2.9%</td> <td class="xl92"> 208,087 </td> <td class="xl92">

</td> <td class="xl92"> 189,512 </td> <td class="xl87">

</td> <td class="xl108">9.8%</td> <td class="xl67">

</td> <td class="xl122" align="right">10.2%</td> </tr> <tr style="height: 17.25pt;" height="23"> <td class="xl66" style="height: 17.25pt;" height="23">

</td> <td class="xl65">

</td> <td class="xl93">

</td> <td class="xl94">

</td> <td class="xl80">

</td> <td class="xl81">

</td> <td class="xl80">

</td> <td class="xl115">

</td> <td class="xl93">

</td> <td class="xl80">

</td> <td class="xl81">

</td> <td class="xl67">

</td> <td class="xl115">

</td> </tr> <tr style="height: 12pt;" height="16"> <td class="xl65" style="height: 12pt;" height="16">

</td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl79">

</td> <td class="xl78">

</td> <td class="xl118"> </td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl78">

</td> <td class="xl79">

</td> <td class="xl76"> </td> <td class="xl118"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl71" style="height: 12.75pt;" height="17">MEMO:</td> <td class="xl72"> </td> <td class="xl95"> </td> <td class="xl95"> </td> <td class="xl96"> </td> <td class="xl82"> </td> <td class="xl83"> </td> <td class="xl82"> </td> <td class="xl115">

</td> <td class="xl95"> </td> <td class="xl95"> </td> <td class="xl95"> </td> <td class="xl82"> </td> <td class="xl83"> </td> <td class="xl65">

</td> <td class="xl119" style="border-top: medium none;"> </td> </tr> <tr style="height: 8.25pt;" height="11"> <td class="xl73" style="height: 8.25pt;" height="11"> </td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl79">

</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl88">

</td> <td class="xl78">

</td> <td class="xl79">

</td> <td class="xl65">

</td> <td class="xl120"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl73" style="height: 12.75pt;" height="17">IMPORT CAR</td> <td class="xl65">

</td> <td class="xl113"> 8,200 </td> <td class="xl88">

</td> <td class="xl113"> 7,617 </td> <td class="xl78">

</td> <td class="xl105">7.7%</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl113"> 121,466 </td> <td class="xl88">

</td> <td class="xl113"> 114,893 </td> <td class="xl78">

</td> <td class="xl105">5.7%</td> <td class="xl65">

</td> <td class="xl120"> </td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl73" style="height: 15pt;" height="20">IMPORT TRUCK</td> <td class="xl65">

</td> <td class="xl114"> 4,060 </td> <td class="xl97">

</td> <td class="xl114"> 4,149 </td> <td class="xl112" align="center">#</td> <td class="xl109">(2.1)%</td> <td class="xl98">

</td> <td class="xl117">

</td> <td class="xl114"> 50,991 </td> <td class="xl97">

</td> <td class="xl114"> 36,500 </td> <td class="xl98">

</td> <td class="xl109">39.7%</td> <td class="xl65">

</td> <td class="xl121"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl73" style="height: 12.75pt;" height="17">IMPORT TOTAL</td> <td class="xl65">

</td> <td class="xl101"> 12,260 </td> <td class="xl101">

</td> <td class="xl101"> 11,766 </td> <td class="xl84">

</td> <td class="xl110">4.2%</td> <td class="xl84">

</td> <td class="xl123">

</td> <td class="xl101"> 172,457 </td> <td class="xl101">

</td> <td class="xl101"> 151,393 </td> <td class="xl84">

</td> <td class="xl110">13.9%</td> <td class="xl65">

</td> <td class="xl126"> </td> </tr> <tr style="height: 9pt;" height="12"> <td class="xl73" style="height: 9pt;" height="12"> </td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl88">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl65">

</td> <td class="xl120"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl73" style="height: 12.75pt;" height="17">DOMESTIC CAR</td> <td class="xl65">

</td> <td class="xl113"> 2,789 </td> <td class="xl88">

</td> <td class="xl113"> 2,297 </td> <td class="xl78">

</td> <td class="xl105">21.4%</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl113"> 32,247 </td> <td class="xl88">

</td> <td class="xl113"> 32,270 </td> <td class="xl78">

</td> <td class="xl105">(0.1)%</td> <td class="xl65">

</td> <td class="xl120"> </td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl73" style="height: 15pt;" height="20">DOMESTIC TRUCK</td> <td class="xl65">

</td> <td class="xl114"> 255 </td> <td class="xl97">

</td> <td class="xl114"> 192 </td> <td class="xl98">

</td> <td class="xl109">32.8%</td> <td class="xl98">

</td> <td class="xl117">

</td> <td class="xl114"> 3,383 </td> <td class="xl97">

</td> <td class="xl114"> 5,849 </td> <td class="xl98">

</td> <td class="xl109">(42.2)%</td> <td class="xl65">

</td> <td class="xl121"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl75" style="height: 12.75pt;" height="17">DOMESTIC TOTALS</td> <td class="xl76"> </td> <td class="xl99"> 3,044 </td> <td class="xl99"> </td> <td class="xl99"> 2,489 </td> <td class="xl100"> </td> <td class="xl111">22.3%</td> <td class="xl100"> </td> <td class="xl124"> </td> <td class="xl99"> 35,630 </td> <td class="xl99"> </td> <td class="xl99"> 38,119 </td> <td class="xl100"> </td> <td class="xl111">(6.5)%</td> <td class="xl76"> </td> <td class="xl125"> </td> </tr> <tr style="height: 11.25pt;" height="15"> <td class="xl67" style="height: 11.25pt;" height="15">Selling Days</td> <td class="xl65">

</td> <td class="xl128">24</td> <td class="xl74">

</td> <td class="xl129">23</td> <td class="xl65">

</td> <td class="xl104">

</td> <td class="xl65">

</td> <td class="xl128">281</td> <td class="xl127">

</td> <td class="xl128">282</td> <td class="xl65">

</td> <td class="xl104">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> </tbody></table>

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November 2010 Sales: Mazda

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