A controversial proposal by a GM-focused consumer website to replace the lion badge in Australia has been described as “absurd” by Holden.

Holden has labelled calls to replace the iconic Australian car maker’s badge with the Chevrolet bowtie as ‘‘absurd’’.

General Motors-focused consumer website GM Authority today published an editorial column suggesting the Holden badge needs to make way for a global brand such as Chevrolet to give the US car maker the same global leverage as rival Ford, which sells all its cars under the one name worldwide.

According to GM Authority chief executive Alex Luft, the Holden name is hurting GM’s ability to establish Chevrolet as a global brand.

read the rest of the article at The Sydney Morning Herald.

Inane thinking by the cheif of an unimportant site.

Dismiss with extreme prejudice.

The Holden name means a LOT more to the Australians than Chevrolet does, or likely ever will. Axing the Holden name would be suicide for GM.

I agree with Camino. Move along people, nothing to see here.

Anybody who has spent 3 minutes at that site knows it is not worth returning to.

ah... the website that published the article that we (CheersandGears.com) had acquired a leaked GM document detailing the engine specs for the ATS and ATS-V.

ah... the website that published the article that we (CheersandGears.com) had acquired a leaked GM document detailing the engine specs for the ATS and ATS-V.

OMFG!