Toyota OK With Losing No.1 Spot

William Maley - Editor/Reporter - CheersandGears.com

June 13, 2011

Since 2007, Toyota has held the title of being the world's largest automaker. However, quality problems would cause sales to drop during 2009 and 2010. Toyota would blame the rapid growth they experienced over the past few years. Then the earthquake hit Japan in March, crippling production of vehicles and causing Toyota lose they No.1 position. Currently, Toyota predicts their global sales for the fiscal year will stand at 7.24 million, a drop of 1%.

Toyota doesn't seem to mind losing the No.1 spot at all.

"There is no meaning in us being the global No. 1," said Toyota's Executive Vice President, Satoshi Ozawa.

Ozawa said that quality and ustomer satisfaction is more imporant than vehicles sold.

Source: Automotive News - Subscription Required

It's not like they have any choice in the matter.

Fake Japanese humility if I ever heard it.

They didn't make a big deal about gaining the first place either.

"Number 1 For A Reason"

Soon to be... "Number two for a reason"

They didn't make a big deal about gaining the first place either.

+1

Wonder how they'll feel about #3 or #4...

Yeah didn't I read that Chrysler was outselling them here last month?

Well, they've never been #1 here.

Oh yea now there ok with it, but when they were number 1 thats all you ever heard about. I would love to see them sink, but that wont happen.

It's not like they have any choice in the matter.

the man speaks the truth...