Budget Rent-A-Car Tries Ad-Covered Rental Cars With Big Discounts

William Maley - Editor/Reporter - CheersandGears.com

August 3, 2011

A car rental place in Atlanta is asking the question; would you drive a rental car covered in ads to save some dough?

Budget Rent A Car of Atlanta has teamed up with Wrap Media Group to wrap a group rental vehicles with big, bright advertising on the sides. Why? To provide another form of advertising for companies and give consumers a lower rate on a rental. So how low of a rate are we talking about? According to USA Today, one customer secured a weekly rental that regularly costs $400 for only $88.

"Our mission is to always provide the best value for our customers and this is another example of that. We expect a very positive reaction from our customers given that the vehicles are wrapped in good taste," said Heather Etzler, vice president of Budget Rent a Car of Atlanta.

Source: USA Today

What is the ad in the picture for? Acid?

What is the ad in the picture for? Acid?

Looks like those Listerine breath strips.

People around here seem to put huge ads on their cars of their own volition.

nice find SS!

What is the ad in the picture for? Acid?

Makes you wonder...

If the discount is decent, I'd drive a semi-embarrassing car. lol

*edit* As I think about it more, it depends on what the ad is for. Not sure I want to drive around a car with a giant ad for feminine products on it. It would probably be safest for a rental company to have more without ads than with. There will always be people that don't want an ad. For example, if you're going to a wedding or some other event, where it would be a very tasteless distraction.

Edited August 4, 201113 yr by PurdueGuy