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August 2011 Sales: Hyundai Motor America

Drew Dowdell
in 2011 Sales Archive

Featured Replies

HYUNDAI MOTOR AMERICA REPORTS AUGUST SALES

• Accent, Elantra and Sonata continue their torrid pace

• Santa Fe and Tucson CUVs up significantly

• 35 percent of vehicles sold in August achieve 40 MPG

COSTA MESA, Calif., 09/01/2011 Hyundai Motor America today announced sales of 58,505 vehicles in August, a nine percent total sales increase compared with the same period a year ago, and a 21 percent retail sales increase over last August.

Year to date, Hyundai sales are up 21 percent versus 2010 in total, and up 34 percent at retail. Sales to fleet accounts represent 11 percent of the total sales year-to-date and just 10 percent for the month of August. Thirty-five percent of Hyundai vehicles sold in August achieved 40 MPG fuel economy ratings.

“Demand for Hyundai products remained strong in August despite severe fluctuations in financial markets and the resulting impact on short-term consumer confidence,” said Dave Zuchowski, Hyundai Motor America’s executive vice president of national sales. “We’re still seeing consumer demand increasing, with Hyundai consideration rates now at an all-time high. This should drive continued sales momentum for Hyundai through the rest of the year, even if the industry struggles a bit.”

The all-new Accent, in its second full month on sale, saw sales soar 38 percent. In July, it was the best-selling sub-compact in the market. Santa Fe and Tucson saw sales increases of 55 and 24 percent, respectively, as availability issues eased. Genesis continued its growth trajectory in August with its 26th consecutive month of year-over-year sales increases, and a sales lift of 13 percent over last August. And Equus, the highest-ranking premium luxury car in the 2011 J.D. Power and Associates APEAL study, delivered another strong month and is pacing well ahead of its first full-year sales target.

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AUG/2011

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AUG/2010

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CY/2011

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CY/2010

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</td> <td style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 85.75pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: windowtext 1pt solid; PADDING-TOP: 0in; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 85.75pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: windowtext 1pt solid; PADDING-TOP: 0in; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" bgcolor="transparent" valign="top">

</td> </tr> <tr style="mso-yfti-irow: 9"> <td style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: windowtext 1pt solid; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 93.5pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: windowtext 1pt solid; PADDING-TOP: 0in; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" bgcolor="transparent" valign="top">EQUUS

</td> <td style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 85.75pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: windowtext 1pt solid; PADDING-TOP: 0in; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 85.75pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: windowtext 1pt solid; PADDING-TOP: 0in; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 85.75pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: windowtext 1pt solid; PADDING-TOP: 0in; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 85.75pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: windowtext 1pt solid; PADDING-TOP: 0in; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" bgcolor="transparent" valign="top">

</td> </tr> <tr style="mso-yfti-irow: 10; mso-yfti-lastrow: yes"> <td style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: windowtext 1pt solid; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 93.5pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: windowtext 1pt solid; PADDING-TOP: 0in; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" bgcolor="transparent" valign="top">TOTAL

</td> <td style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 85.75pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: windowtext 1pt solid; PADDING-TOP: 0in; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 85.75pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: windowtext 1pt solid; PADDING-TOP: 0in; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 85.75pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: windowtext 1pt solid; PADDING-TOP: 0in; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 85.75pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: windowtext 1pt solid; PADDING-TOP: 0in; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" bgcolor="transparent" valign="top">

</td> </tr> </tbody> </table>

<table style="MARGIN: auto auto auto 5.4pt; BORDER-COLLAPSE: collapse; mso-padding-alt: 0in 0in 0in 0in; mso-yfti-tbllook: 1184" class="MsoNormalTable" align="center" border="0" cellpadding="0" cellspacing="0"> <tbody> <tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes"> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: black 1pt solid; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 207pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: black 1pt solid; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">Sales-Weighted Fuel Economy (mpg)

</td> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 1.5in; PADDING-RIGHT: 5.4pt; BORDER-TOP: black 1pt solid; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 121.5pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: black 1pt solid; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> </tr> <tr style="mso-yfti-irow: 1"> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: black 1pt solid; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 207pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">Car

</td> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 1.5in; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 121.5pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> </tr> <tr style="mso-yfti-irow: 2"> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: black 1pt solid; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 207pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">Truck

</td> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 1.5in; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 121.5pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> </tr> <tr style="mso-yfti-irow: 3; mso-yfti-lastrow: yes"> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: black 1pt solid; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 207pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">Hyundai Brand

</td> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 1.5in; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 121.5pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> </tr> </tbody> </table>

<table style="MARGIN: auto auto auto 75.75pt; BORDER-COLLAPSE: collapse; mso-padding-alt: 0in 0in 0in 0in; mso-yfti-tbllook: 1184" class="MsoNormalTable" align="center" border="0" cellpadding="0" cellspacing="0"> <tbody> <tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes"> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: black 1pt solid; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 109.85pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: black 1pt solid; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 111.65pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: black 1pt solid; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 110.6pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: black 1pt solid; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> </tr> <tr style="mso-yfti-irow: 1"> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: black 1pt solid; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 109.85pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 111.65pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 110.6pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> </tr> <tr style="mso-yfti-irow: 2; mso-yfti-lastrow: yes"> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: black 1pt solid; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 109.85pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 111.65pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> <td style="BORDER-BOTTOM: black 1pt solid; BORDER-LEFT: #e0dfe3; PADDING-BOTTOM: 0in; PADDING-LEFT: 5.4pt; WIDTH: 110.6pt; PADDING-RIGHT: 5.4pt; BORDER-TOP: #e0dfe3; BORDER-RIGHT: black 1pt solid; PADDING-TOP: 0in" bgcolor="transparent" valign="top">

</td> </tr> </tbody> </table>

Hyundai continues its unique approach to fuel efficiency data transparency, achieving a corporate average fuel economy level of 36.2 MPG in August, and 35.8 MPG for the year-to-date, while selling an industry-leading 20,600 vehicles (Elantra sedan, Sonata Hybrid, and 2012 Accent) with 40 MPG fuel economy ratings.

"It’s no coincidence that our 40 MPG cars are among the hottest cars in the industry, with Accent and Elantra both running single-digit days-supply levels,” said John Krafcik, Hyundai Motor America’s president and CEO. “With Veloster, our fourth car with a standard 40 MPG fuel economy rating beginning sales in September, we’ll take this recipe into the sporty coupe segment, where we expect a similarly warm reception from American car-buyers.”

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    The Genesis is picking up some. I figured it would once the Equus went on sale. No doubt people go in looking at an Equus, and then settle for the Genesis.

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    Screw that Genesis lump-sum total. That's getting to be as bad as Toyota combining Corolla and Matrix. <_<

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