Suzuki Passing On LA & Detroit Shows

William Maley - Editor/Reporter - CheersandGears.com

October 28, 2011

Suzuki’s automotive branch is skipping next month’s Los Angeles Auto Show next month and Detroit’s North American International Auto Show in January.

This move comes as part of the company’s effort to tighten its marketing budget.

“For the upcoming season, our brand will selectively participate at auto shows where our distinctive and engaging story will resonate the most,” said Jeff Holland, spokesman for American Suzuki.

In other words, Suzuki will be focusing will be focusing its marketing efforts on 20 U.S. regions where sales (and the company’s dealer network) are the strongest. LA isn’t a shock once you see that Suzuki has only sold 430 vehicles through the first nine months.

Suzuki has also been hurt by the strength of yen relative to the dollar, which significantly drops the profits on small vehicles imported from Japan.

Source: Automotive News (Subscription Required)

If you've got nothing new to show, why bother?

Suzuki doesn't matter, at least they're aware enough to not waste space, peoples time or what little money they have by showing up at shows where nobody will care about them.

Is that a Chrysler Sebring in the photo on the first post?

Is that a Chrysler Sebring in the photo on the first post?

I hate to do this but Olds...don't we have a policy against slandering Domestic automakers here at C and G? Isn't the above post a slam on Chrysler?

Just curious....

I'm not sure which is the bigger insult, calling something that isn't a Sebring a Sebring or calling something that isn't a Suzuki a Suzuki.

that said, I do like the Kazashi and I didn't like the old Sebring (haven't driven the new one).

I do like the Kisashi...a little too sedanish for my tastes...but its a well built, decent car.

Too bad it is the stillborn son of a soon to be dead Marque in the USA.