William Maley

Editor/Reporter - CheersandGears.com

February 27, 2012

Hyundai is making a big push into the livery services market. The company showed off the Genesis sedan and Equus flagship at the recent International LCT Show in Las Vegas, Nevada.

"We're glad … that the industry is interested in what we have to offer. The Genesis is in a sweet spot regarding price," Richard Pipenhagen, Hyundai Motor America's corporate sales manager said.

Hyundai is hoping to capture some of livery market that is currently dominated by Cadillac and Lincoln. How they're going to do it will involve some money on the hoods. Hyundai is offering a $3,500 fleet incentive for the Genesis and $4,500 for the Equus.

Source: Automotive News (Subscription Required)

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Great move. They should have tried getting in on the NYC taxicab biz, too.

The equus is already being used in black car service here in NYC. I counted 6 today..... along with 3 new A8s oddly.

Cash on the hood is good...

Makes sense, with the Town Car and DTS gone, XTS not available yet. And the livery crowd loved the RWD Town Car, they will probably like the RWD Hyundais that offer a lot of capability at a good price.