Once, at a meeting of 2,000 dealers, a GM official gave a 1-sentence speech, to mad approval.

That 1 sentence became a sort of internal tagline, a driving force.

Who said this, and what did it mean?

>>"I vant vun for vun!"<<

I have been back here over and over and have no idea. Can you give a clue before I go batty!

William S. Knudsen, President of Chevrolet production, in 1925, basically meant that he wanted Chevrolet to correct the lopsided ratio of 4 Ford cars to Chevrolet's 1 car then being manufactured to one Chevrolet car to one Ford car.

Good piece of history.

Thanks for the answer. It now makes sense but I really had no idea how to find it. I get a bit compulsive and really enjoy the trivia that the community here comes up with.