This is pretty cool, except for the misleading "45 MPG" part.

 

 

maybe it's just me, but I find the commercial to be pretty lame.

Yeah, honestly, Lincoln is catching a lot of flack for their Superbowl commercials... at a time when they NEED to get everything right.

I do like the new MKZ... but their marketing efforts miss the Mark.

It isn't bad aside from showing a 90s Town Car. Why remind people that you used to build what is now a joke. The Lincoln Super Bowl commercial is really bad, hopefully this MKZ bombs and we can just close up shop on Lincoln and be done with it.

I thought it was just me, but they did not have to go there with the Town Car. Town Car was not a bad car, but why show it like this?

With the old Town Car, I was thinking of "This is not your father's Oldsmobile" (which is generally not regarded as a successful campaign) and their trying to break away from the past. I like the MKZ, but the commercial was a miss.

That's a nice looking Town Car in the ad, too, just before the last rebody that lasted until the end.

I thought it was just me, but they did not have to go there with the Town Car. Town Car was not a bad car, but why show it like this?

Exactly. I felt the same way too, it was the first thought I had when I saw the ad as well. Seems in bad taste especially since the Town Car (and Navigator) carried the brand for so long. Especially since Cadillac's product strategy seems more about taking the great things people loved about their cars in the past and incorporating that formula into a modern luxury formula whereas this one just says to me "Look! We used to build cars like that but you apparently didn't like them so now we're going to do this instead!"

It was at least not campy cartoon stupid like the Fallon spot.

Over all the commercials were not that great this year and where was GM????

Over all the commercials were not that great this year and where was GM????

Reportedly, there was supposed to be a Corvette Stingray in the halftime show.. But it never materialize.

With the old Town Car, I was thinking of "This is not your father's Oldsmobile" (which is generally not regarded as a successful campaign) and their trying to break away from the past. I like the MKZ, but the commercial was a miss.

Agreed.

First, Ford makes every Lincoln look like a modern Chinese knock-off of a '70 Cutlass, then they subconciously pay homage to old Oldsmobile ad campaigns. At this point, Ford should just rename Lincoln "Oldsmobile" and get it over with.