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By William Maley

Staff Writer - CheersandGears.com

March 30, 2013

What Car? recently had the chance to chat with Kia U.S.' design chief Tom Kearns at the New York Auto Show this past week. Kearns revealed that the company is considering a model to compete with the Scion FR-S and Subaru BRZ.

"We have made a model of an affordable, two-seat, rear-wheel-drive coupe," said Kearns.

Insiders at Kia have reportedly said if the company decides to go forward with this idea, it could make Kia a more ' aspirational and emotional brand.'

Source: What Car?

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.


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I will be honest in saying this is surprising but not totally as Korean brands have been more willing to take risk than Japanese brands but then the customer is driving more and more what type of auto experience they want.

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